Bug Head Pest Control Case Study

Sep 16, 2021
2 min read
Bug Head Pest Control Case Study
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Bug Head Pest Control desired to grow their business. With tools from FieldRoutes, they have done that and more.

About the Company

Bug Head Pest Control is the result of merging two pest control companies: Bug Head, initially founded in 2010, and Vitero Pest Control, established in 2016. This family-oriented pest control business takes pride in providing exceptional customer service to both residential and commercial customers in the DallasFort Worth metro area. With the company’s mission to do things right the first time so that their customers don’t have to keep calling, Bug Head Pest Control is the No. 1 rated pest control company in their area on Yelp. They care about their customers’ families and specific pest control needs, and their service shows it.

The Challenge

Bug Head Pest Control wanted to expand its customer base. They were working with another marketing service but still saw gaps that prevented the success they desired. Having worked with the FieldRoutes operations suite for two years, they had experienced the benefits of automating their field service operations, billing, and customer communications. They had the data they needed to make their business more efficient; they now needed the tools to expand their customer base.

The Solution

Bug Head Pest Control took advantage of FieldRoutes’ Local SEO with Buy Services Online and optimized its Google My Business listing to gain better search engine results. This made it easier for new customers to find Bug Head Pest Control online. Since the sales and marketing suite fully integrates with FieldRoutes operations suite, Bug Head Pest Control could immediately view its transactions and reporting. It now had access to the necessary data and tools that would show its managers the full lifecycle of the customers and enable them to make strategic use of the information to achieve the growth goal.

The Impact

Since adding the FieldRoutes sales and marketing suite, Bug Head Pest Control is up 25% in overall revenue with a 30% increase in the number of lead forms completed, a 42% increase in calls, and a 31% increase in online buys. With the FieldRoutes™ Compass marketing portal, Bug Head Pest Control can see exactly where its money is going, and based on the numbers, the investment is worth it. Business is up, and costs are down. Its return on marketing spend increased by 46%, and the cost per paying customer is down 44%.

Since adding the FieldRoutes sales and marketing suite, Bug Head Pest Control has:

  • Increased the number of calls and online buys

  • Raised their overall revenue

  • Decreased the amount of money spent on paying customers

“The FieldRoutes team have done a great job.”

Jeremy Hunter, Owner www.BugHeadPest.com Bug Head Pest Control 1920 Coit Rd Suite 200-188 Richardson, Texas 75080

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