About FieldRoutes

We're more than a software company. We're a member of your team.

America's best startup employers 2021, Dallas Business Journal software developers and private companies 2021

We work with a PURPOSE.

We exist to make buying and delivering field services simple, supporting healthier, safer, more enjoyable homes and commercial spaces. 

We share the same VISION.

We aim to become the ultimate field services platform, enabling customers to grow and exceed their goals at the click of a button.

We are on a MISSION.

We are building a company of talented people who create innovative technology, allowing field service companies to grow quickly, scale intelligently, and serve their customers relentlessly.

We live our core VALUES.

Collaborate: Teamwork makes the dream work. 

Think big and move fast: Get to the moon … by noon! 

Do the right thing: Act with integrity and honesty. 

Be extraordinary: Make yourself, each other, and our customers better every day.

FieldRoutes is a Cloud-based and mobile SaaS provider for field service businesses. The platform automates all aspects of field service operations for enterprise and small business customers that span office management, advanced route optimization, payment processing, digital sales, marketing, and customer acquisition solutions that accelerate growth, streamline operations, increase customer retention, and maximize revenue.


william chaney headshot

William Chaney

Chief Executive Officer

rubens basso headshot

Rubens Basso

Co-Founder and Chief Technology Officer

byron duncan headshot

Byron Duncan

Chief Customer Officer

cydney white headshot

Cydney White

Chief Human Resource Officer

kevin hanks headshot

Kevin Hanks

Chief Financial Officer

patti newcomer headshot

Patti Newcomer

Chief Marketing Officer

Andy Deering

General Manager, ServicePro Founder

Kim O’Connor

Operations, ServicePro

max glenn headshot

Max Glenn

Vice President of Sales

ryan oakes headshot

Ryan Oakes

Vice President of Payments

Our Journey

Take a stroll down memory lane and see how FieldRoutes has evolved throughout the years. 

PestRoutes Logo
Lobster Marketing Logo


Jared Green takes a summer job at Romney Pest Control in Dallas, TX, while attending Brigham Young University. While there, he develops TextRoutes—a sales application for their door-to-door sales team.  

Meanwhile, in Maine two pest control owners and a graphic designer work together in a basement office to form PCOCentral Marketing, a digital marketing agency built to meet the unique needs of the pest control industry.

pcocentral logo

The small team engages with Copesan® members to collaborate and share ideas.  


Somesville home office

PCOCentral Marketing hires its first employees and launches a subscription membership plan. The company moves out of the basement and into their first official office in Somesville, ME.  


Back in Utah, Jared Green begins selling his TextRoutes app to other pest control companies to assist with their door-to-door sales.  

Southwest Harbor PCO Central Office

PCOCentral Marketing continues to grow. They begin the year with 15 clients, hire several new employees, and move into a spiffy new office in Southwest Harbor, ME. 


Jared continues to add new features to the TextRoutes application and renames it to SalesRoutes.    

Lobster Marketing Group circa 2012

PCOCentral Marketing rebrands to Lobster Marketing Group after repeatedly hearing, “you all have great lobster up there.” Continued growth leads them to open a new office in Southwest Harbor.  


Lobster Marketing Group closes in on 25 clients and finds a new home on Chester Jones Way in Ellsworth, ME.   


PestRoutes continues to grow, adding new clients and employees. 

Ross Mawhinney CEO of Lobster Marketing

Ross Mawhinney joins Lobster Marketing Group as its new CEO.   


The PestRoutes team grows to nine employees strong and accelerates its product development.  

Lobster Marketing Group Logo

Lobster Marketing Group introduces its new logo and branding. 


PestRoutes Development Employees

PestRoutes moves into a medical office park but quickly finds itself running out of space. Two top sales performers end up sharing office space in a closet. 


PestRoutes Reception

PestRoutes moves into a new, larger office park location.   


PestRoutes and Lobster Marketing Group are acquired by Mainsail Partners, a growth equity firm that invests exclusively in software companies. Under Mainsail, the two companies officially join forces. Lobster Marketing Group becomes the exclusive provider of integrated marketing and web-design services for PestRoutes.  

Lobster Marketing Group updates its business model to include scalable, lower cost, tiered options. Their integration with PestRoutes enables their pest control clients to sell services through their websites, manage and promote online customer reviews, and offer customers the ability to pay online.  


New PestRoutes Brand

PestRoutes expands into commercial pest control services and adds support for Wood-destroying Pests and Organisms (WDO) reporting for California Branch 3 structural pest control. The company debuts a new logo and branding.  

Lobster Marketing Group launches the Lobster Compass marketing portal, which consolidates key marketing, growth, and ROI metrics from multiple vendors in one place.   


William Chaney PestRoutes CEO

Gryphon Investors makes a majority investment in the company, leading to new growth opportunities. William Chaney joins PestRoutes as its new CEO. The company grows to support 1,700 customers.  

New lobster marketing logo

Lobster Marketing rebrands and drops “Group” from its name. The team grows to support 300 customers.  


FieldRoutes Logo

PestRoutes and Lobster Marketing officially rebrand to FieldRoutes and expand to serve the lawn care industry. The company adds key new features, including FieldRoutes™ Payments, lawn-specific functionality, and enhancements to its routing capabilities.  


FieldRoutes Logo showing itself as part of ServiceTitan

FieldRoutes joins ServicePro and Aspire as part of the ServiceTitan family.  

In 2022, as part of ServiceTitan’s acquisition of FieldRoutes, ServicePro became part of FieldRoutes. The ServSuite product evolved to become ServSuite® by FieldRoutes. As one company, we provide all of our customers with best-in-class software to achieve their goals.

FieldRoutes Clients Grow Faster

Our fastest-growing customers on the 2021 PCT Top 100 have seen a 74% year-over-year average revenue growth rate.

graphs and charts on a laptop