About FieldRoutes

Jared Green takes a summer job at Romney Pest Control in Dallas, TX, while attending Brigham Young University. While there, he develops TextRoutes – a sales application for their door-to-door sales team.

Meanwhile, in Maine two pest control owners and a graphic designer work together in a basement office to form PCOCentral Marketing, a digital marketing agency built to meet the unique needs of the pest control industry. The small team engages with Copesan® members to collaborate and share ideas.

PCOCentral Marketing hires its first employees and launches a subscription membership plan. The company moves out of the basement and into their first official office in Somesville, ME.

Back in Utah, Jared Green begins selling his TextRoutes app to other pest control companies to assist with their door-to-door sales.  

PCOCentral Marketing continues to grow. They begin the year with 15 clients, hire several new employees, and move into a spiffy new office in Southwest Harbor, ME. 

Jared continues to add new features to the TextRoutes application and renames it to SalesRoutes.    

PCOCentral Marketing rebrands to Lobster Marketing Group after repeatedly hearing, “you all have great lobster up there.” Continued growth leads them to open a new office in Southwest Harbor.  

Lobster Marketing Group closes in on 25 clients and finds a new home on Chester Jones Way in Ellsworth, ME.

PestRoutes continues to grow, adding new clients and employees. 

Ross Mawhinney joins Lobster Marketing Group as its new CEO.   

The PestRoutes team grows to nine employees strong and accelerates its product development.  

Lobster Marketing Group introduces its new logo and branding.

PestRoutes moves into a medical office park but quickly finds itself running out of space. Two top sales performers end up sharing office space in a closet. 

PestRoutes moves into a new, larger office park location.   

PestRoutes and Lobster Marketing Group are acquired by Mainsail Partners, a growth equity firm that invests exclusively in software companies. Under Mainsail, the two companies officially join forces. Lobster Marketing Group becomes the exclusive provider of integrated marketing and web-design services for PestRoutes.   Lobster Marketing Group updates its business model to include scalable, lower cost, tiered options. Their integration with PestRoutes enables their pest control clients to sell services through their websites, manage and promote online customer reviews, and offer customers the ability to pay online.  

PestRoutes expands into commercial pest control services and adds support for Wood-destroying Pests and Organisms (WDO) reporting for California Branch 3 structural pest control. The company debuts a new logo and branding.  

Lobster Marketing Group launches the Lobster Compass marketing portal, which consolidates key marketing, growth, and ROI metrics from multiple vendors in one place.   

Gryphon Investors makes a majority investment in the company, leading to new growth opportunities. William Chaney joins PestRoutes as its new CEO. The company grows to support 1,700 customers.  

Lobster Marketing rebrands and drops “Group” from its name. The team grows to support 300 customers.  

PestRoutes and Lobster Marketing officially rebrand to FieldRoutes and expand to serve the lawn care industry. The company adds key new features, including FieldRoutes® Payments, lawn-specific functionality, and enhancements to its routing capabilities.  

FieldRoutes joins ServicePro and Aspire as part of the ServiceTitan family.  

In 2022, as part of ServiceTitan’s acquisition of FieldRoutes, ServicePro became part of FieldRoutes. The ServSuite product evolved to become ServSuite® by FieldRoutes. As one company, we provide all of our customers with best-in-class software to achieve their goals.