Marketing

Using Reviews to Your Advantage

Editor's Note: This week we're featuring a blog from our sister company, Lobster Marketing. They shared insight into using your customer reviews to your advantage to drive more sales.

SEO Title | Using Reviews to Your Advantage
Dots SVG Image

Editor's Note: This week we're featuring a blog from our sister company, Lobster Marketing. They shared insight into using your customer reviews to your advantage to drive more sales. 

According to a Nielsen study, “92% of consumers around the world trust word-of-mouth and recommendations from friends and family, above all other forms of advertising – an increase of 18% since 2007.”  

That alone is a big reason why you should be taking advantage of reviews and feedback to promote your pest control business. A second reason is that it’s an easy and cost-effective way to promote your company, especially if your marketing dollars are limited. 

You may be asking yourself, “Why do I need reviews?” Well, if the Nielsen statistic didn’t grab your attention, then maybe these numbers will:

90% of shoppers read at least one online review before deciding to visit a business.  88% of consumers trust online reviews as much as personal recommendations.  94% of online shoppers reported that a negative review had convinced them to avoid visiting a business. Ultimately, you want more sales so you can grow your business, and positive reviews can give your credibility a big boost. It’s a no-brainer really, and based on the statistics above, it makes sense that positive reviews influence potential customers and, in turn, those customers will be inclined to purchase your pest control services. (Personally, I can attest that I was influenced to purchase from my current pest control service provider after I read all the great reviews from their customers. And the company didn’t disappoint!)

Not only do reviews lead to increased sales, but they increase your brand awareness in your local community. Customers are your best advocates for your brand, and it’s no secret that happy customers like to share their experiences. Additionally, it’s important to provide options to your customers where they can leave reviews, whether it’s on your website, Facebook, Yelp, or through Google. 

Reviews are important because they help rank your pest control business with organic search results, also known as local SEO. Because your business will be mentioned in all the positive reviews you receive, your brand will have a higher ranking in the search results. This means more traffic to your website. 

Although the focus of much of this blog has been about promoting positive reviews, you’ll inevitably receive a negative review. But there’s no need to worry. Whether the review is positive or negative, make sure you’re responding to all reviews within 24-48 hours, be sincere, and in the case of a negative review, offer a way to remedy the situation. 

In the end, making sure you have a way for your customers to provide feedback shows that you’re engaged in your business. It creates transparency, helps you determine customer satisfaction, and creates opportunities as to how you can improve your business.

Uriah Hon
Subscribe to our weekly email newsletterJoin our email list to stay up to date on FieldRoutes news, promotions, webinars, and other handy resources.

Wanting more? Check out some of our other blog posts!

Schedule a free demo
top strategies for fb ads image
Marketing

Top Strategies for Creating Pest Control Facebook Ads

Facebook is a powerful marketing tool for pest control businesses as 70% of US adults use it. Learn how to optimize Facebook Ads for pest control, including benefits, setup, and cost.

Pest salary blog image
Reports And Analytics

Pest Control Technician Salaries By State And City 2023

Inflation and the cost of doing business continue to put a squeeze on Americans. But there's good news for pest control technicians: They're not being left behind when it comes to rising salaries.

SEO Image | Technology Trends For Software In 2023
Technology

Technology Trends For Software In 2023

Field service businesses that specialize in pest control and lawn care need to stay on top of technology trends in 2023. Find out what they are here.

SEO Image | Get What You Need From Software Made For Growth And Satisfaction
Business Growth

Get What You Need From Software Made For Growth And Satisfaction

How great is the feeling when you’re doing the important work in your business and you enter the highest state of focus and concentration? It feels like you can zoom through tasks and finish all the BIG THINGS that you enjoy most about being an entrepreneur.

SEO Image | Your Data Belongs To Your Business
Business Growth

Your Data Belongs To Your Business

While FieldRoutes is confident that we’ll be your best business partner, we also believe that your data is yours should you want to try something new.

SEO Tital | The States Of The Industries For Pest And Lawn
Reports And Analytics

The States Of The Industries For Pest And Lawn

Challenges and changes that have confronted business owners in pest control and in lawn and landscape in the last three years haven't dampened optimism as a new year approaches.

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule a free demo
Dummy Switchback Image