Business Growth

Trimming the (Paper) Fat

SEO Title | Trimming the (Paper) Fat
Dots SVG Image

Earlier this year, I wrote a blog titled Trimming the (Business) Fat in 2020 which you can read .

Clearly, a lot has happened since then and we’re not even halfway through the year. Just like the rest of the world, as a pest control business owner, the last few weeks have probably been a learning adjustment. Although I wrote my blog in January (what now feels like a lifetime ago), the reality is, it’s still relevant to what we are going through right now, especially if you’re relying on paper to manage the majority of your pest control business.

According to the CDC, COVID-19 can live on surfaces for many days. For paper, the length of time varies but could be anywhere from a few minutes to several days depending on the type of paper and the strain of coronavirus. While you and your technicians are taking extreme precautions as you enter your customers’ homes, you certainly don’t want to hand them a paper invoice that could potentially be contaminated.

All pest control businesses, large and small, are having to make some tough decisions right now when it comes to spending money to operate their business. That being said, your first thought shouldn’t be about spending it on paper. Not only are you paying for the paper itself, but you also have to pay for it to be stored, pay for envelopes and postage, and then you have to pay for someone to manage it. And right now, your office employees should be working from home, so they can’t be expected to manage it from there.

Route Planning 

Your use of paper affects all aspects of your business. As I mentioned above, your office employees should be working from home, and if they’re working from home, they can’t provide daily route sheets to the technicians.  Using route optimization software eliminates the need for daily interactions with the technicians, which includes providing paper routes. Another benefit is that it greatly reduces the amount of time it takes to manually plan routes. With route optimization software you’re not only reducing “paper” fat, but you’re creating efficiencies that reduce wasted time spent.

Billing and Collections 

Cashflow is the lifeblood for any business, and unless you live in a state where collections have been placed on a mandatory hold due to COVID-19, then you will need to continue to invoice your customers. If your pest control company is all paper-based, that’s going to be next to impossible in today’s environment. However, email isn’t going anywhere. Using pest control software eliminates the need for paper invoices and allows you to bill customers and receive payment all online. In addition, your billing is automated which decreases errors, standardizes your invoices, and reduces your administration costs.

Marketing 

During this time, you need to increase your online presence and switch to digital marketing campaigns instead of relying on paper brochures, flyers, or other marketing collateral that you would typically mail. Since pest control is considered essential in most states, now is the time to use digital marketing tactics such as local SEO to promote your pest control business and drive prospects to your website. 

In the end, if you’re manually running your business, it means you’re relying too heavily on paper. During these times, that could be dangerous, if not fatal.

Patrick McKittrick
Subscribe to our weekly email newsletter

Wanting more? Check out some of our other blog posts!

Schedule A Free Demo
Effective Pest Control Methods: Best Practices & Strategies blog image
Business Efficiency

Effective Pest Control Methods: Best Practices & Strategies

Learn about physical, biological, and chemical methods of pest control, plus how you can orchestrate elements of each into an integrated pest management plan.

210 Standout Pest Control Company Names for 2023 image
Business Growth

210 Standout Pest Control Company Names for 2023

Pest control company owners need to choose business names that distinguish their brands. Get guidance from FieldRoutes, plus inspiration from more than 200 pest control company name ideas.

200 lawn care names image
Business Growth

200 Best Lawn Care Business Names to Attract Customers

In the green industry, a company name sets a business apart from its competitors. Looking for an effective and memorable name? Check out these lawn care business name ideas.

how to start a lawn care business image
Business Growth

How to Start a Lawn Care Business: A Step-by-Step Guide [2023]

Ready to start your own lawn care business? Follow this step-by-step guide to build a solid foundation for business success.

pest control business value image
Business Growth

How To Value A Pest Control Business: A Comprehensive Guide

Ready to sell your business? Learn how to value your pest control business and effective ways to increase your company’s value to make it more attractive to buyers.

Groundskeeper salary image
Reports And Analytics

Landscape and Lawn Care Crew Member Salaries By State 2023

Landscape and lawn care pay rates are up year-over-year across the nation, according to salary data from Payscale.com

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule A Free Demo
Graphic Conversion Panel