Search engine optimization (SEO) is all about making sure your audience can find your business on the Internet. Onsite SEO focuses on creating high-quality content on your website. Much like it sounds, off-site SEO involves strategies outside of your website that encourage users to engage with your brand. In other words, off-site SEO gets your audience to your content so they can engage with it, and you can convert them into customers. The following are eight sure-fire off-site SEO techniques you can use to build your website’s authority.
Link-building should be the foundation of your offsite SEO strategy. Earning quality links from other sites helps your audience to see you as a legitimate source. The goal is for topically relevant and trustworthy sites to link back to your content.
2. Public Relations And Brand Awareness
A recognizable brand works to enhance your business and contribute to a positive reputation. When people know your brand, they can specifically search for, find, and engage with your content.
3. Content Marketing
The goal for content marketing in terms of offsite SEO is for others to link to your site. For this to happen, you need to consistently update your content, add blog posts, and develop promotional opportunities. Advertising campaigns also serve as an effective off-site SEO strategy to build the brand and attract people to your site.
4. Google Business Profile
A Google Business Profile listing can serve your company in multiple ways. Because you offer a service, your customers will want to know where you are located. Many customers value and want to support local businesses that provide them with the information and services they need in their geographic area. 46% of all Internet searches are for local services. A Google Business Profile provides a space for you to share your local business’s up-to-date information so you can easily be found.
5. Online Citations
It is critical for your local listing to include a citation of your name, address, and phone number so users can easily contact you. These citations need to be both consistent and accurate.
6. Influencer Marketing
Referrals are a particularly strong reference for your business. Influencer marketing serves as a type of referral for your business by someone your audience trusts and considers a subject matter expert. If your product, promotion, or information appears on newsfeeds through social media platforms, it will lead customers back to your site. Pages such as Instagram, Facebook, and YouTube are prime real estate to feature links to your content. As you use influencers to amplify your content, you will reach new audiences, which only helps build your reputation.
Much like influencer referrals, positive reviews from the general public go a long way in building your reputation and bringing new customers. Over 90% of Internet users claim that reviews impact whether they choose to buy a particular product or service. Reviews even help Google to better understand your services and brand. This will enhance your authority and increase your rankings. In addition, reviews build trust, which leads to more interest in your brand.
8. Content Syndication
Just as it’s a good thing for other sites to link to yours, providing resources from other sites that are topically relevant to the services you provide to your customer benefits your content. This should only be used to supplement your posts, and always allow readers to link back to your website.
These eight essential off-site , if executed, will increase traffic to your site, allowing readers to engage with your material. Ultimately a comprehensive approach to SEO involves providing relevant, updated, and quality content to your readership. Off-site SEO will guide your customers toward your company’s most significant online presence – your website.