Marketing to millennial homeowners is a science. Research shows that they value authenticity. Ensuring your business is authentic and transparent business practices are highly important to this generation. Partnering with a marketing solution that knows your company and industry as well as you know it will help ensure that everything, from your website to your paid advertising, communicates who you are as a business.
Telling your story and sharing your company values are also important to millennials. Think of your story as your currency. Whether your business has been passed down through multiple generations or whether it’s a venture you’ve embarked on recently, you need to make sure your story is part of your brand. Not everybody is a born storyteller, so don’t be afraid to get professional help if you need it. Remember that millennials engage better with visual content, so put your best foot forward and highlight all the great things your business can do through images, videos, and infographics.
By 2029 millennials, together with Generation Z, will make up 72% of the world’s workforce. Having grown up with technology, they are digital-first generations that expect to be able to pay for products and services with a finger swipe or card. As cash usage decreases, e-wallets and digital currencies, including cryptocurrency, like Bitcoin, are increasing in popularity. If your business is already prepared to accept mainly digital payments, you’re set. But if not, it’s time to get started.
An excellent place to start is e-commerce. Millennial homeowners are more likely to buy online than older generations, so you will need to make sure customers can pay for services through your Google Business Profile and your website. You can increase your sales by empowering customers to book and pay for their services at their convenience.
In 2020 the noun adulting was added to the Oxford English Dictionary. In short, it means carrying out grown-up, often mundane tasks. It’s no coincidence that the emergence of this word coincided with millennials entering adulthood. For this generation, achieving life goals like becoming homeowners isn’t all good news; they tend to feel the burden of the responsibilities that come with maturity. So, what does all this mean for your business? First and foremost, it means keeping it simple. Make it easy for them to find you, book services, give feedback and reviews, and make payments.
There are several ways to simplify things for your millennial prospects and customers. For example, the data shows that they spend most of their time online on mobile devices; therefore, your business should ensure that every interaction they have with you can be done from a phone. The best way to facilitate a positive experience is to invest in robust software to automate your operations and customer communication. It’s no secret that younger generations prefer texting to talking. Harness the power of technology to handle everything. Not only will it help your business stay efficient, but it will help attract and retain younger customers.
It all comes down to automating as many processes as possible to make the customer experience as hasslefree as possible for millennials. Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.
Knowing the technical steps of making a transition from one software provider to FieldRoutes is important. But you might have other questions.
Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.
Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.
Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.
If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.