3 Ways You Can Attract And Retain Millennial Customers

Feb 23, 2023
2 min read
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1. Get Into The Millennial Mindset

Marketing to millennial homeowners is a science. Research shows that they value authenticity. Ensuring your business is authentic and transparent business practices are highly important to this generation. Partnering with a marketing solution that knows your company and industry as well as you know it will help ensure that everything, from your website to your paid advertising, communicates who you are as a business. 

Telling your story and sharing your company values are also important to millennials. Think of your story as your currency. Whether your business has been passed down through multiple generations or whether it’s a venture you’ve embarked on recently, you need to make sure your story is part of your brand. Not everybody is a born storyteller, so don’t be afraid to get professional help if you need it. Remember that millennials engage better with visual content, so put your best foot forward and highlight all the great things your business can do through images, videos, and infographics.

2. Digitalize Cashflow

By 2029 millennials, together with Generation Z, will make up 72% of the world’s workforce. Having grown up with technology, they are digital-first generations that expect to be able to pay for products and services with a finger swipe or card. As cash usage decreases, e-wallets and digital currencies, including cryptocurrency, like Bitcoin, are increasing in popularity. If your business is already prepared to accept mainly digital payments, you’re set. But if not, it’s time to get started. 

An excellent place to start is e-commerce. Millennial homeowners are more likely to buy online than older generations, so you will need to make sure customers can pay for services through your Google Business Profile and your website. You can increase your sales by empowering customers to book and pay for their services at their convenience.

3. Assure The Simplicity Of It All

In 2020 the noun adulting was added to the Oxford English Dictionary. In short, it means carrying out grown-up, often mundane tasks. It’s no coincidence that the emergence of this word coincided with millennials entering adulthood. For this generation, achieving life goals like becoming homeowners isn’t all good news; they tend to feel the burden of the responsibilities that come with maturity. So, what does all this mean for your business? First and foremost, it means keeping it simple. Make it easy for them to find you, book services, give feedback and reviews, and make payments. 

There are several ways to simplify things for your millennial prospects and customers. For example, the data shows that they spend most of their time online on mobile devices; therefore, your business should ensure that every interaction they have with you can be done from a phone. The best way to facilitate a positive experience is to invest in robust software to automate your operations and customer communication. It’s no secret that younger generations prefer texting to talking. Harness the power of technology to handle everything. Not only will it help your business stay efficient, but it will help attract and retain younger customers.

It all comes down to automating as many processes as possible to make the customer experience as hasslefree as possible for millennials. Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.

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