Branding is one of those things that doesn’t add to your bottom line in obvious ways but is a bit of an unsung hero when it comes to the success of your business. It can affect your promotions, public perception, attractiveness to potential customers and employees, and perhaps most important of all, your reputation, among other things. Changing it up can be a challenge, but it might be necessary from time to time, especially if you’re dealing with any of the items listed here:
Change In Leadership
Mergers and acquisitions are commonplace today. If your business recently joined forces with another company, acquired a new organization, or was recently purchased, a re-brand is inevitable. Doing so can help cement the new relationship, communicate the change to your customers, and start the new venture on fresh, solid footing.
Adding a new service can be just the ticket when looking to grow and incorporate supplementary revenue streams. But if it dramatically changes the focus of your business, you may want to consider a rebrand. A lawn care company that adds mosquito control or other pest control services, for example, may want to update things to reflect the new solutions.
Evolution In Mission Or Values
A company’s mission and values are more than just some fancy words to hang on your wall. They provide clear direction and steer decision making for the entire operation. If you’ve recently updated your organization’s mission and/or values, it may be time to consider revising your brand as well to make sure everything is aligned.
Attract New Demographics
Communities change over time. One day, you may have a large population of retirees, and the next you may see an influx of younger people for example. Keeping up with these changing demographics is key to your continued success. If there’s a dramatic shift in the communities you serve, it may be time to update your brand to stay relevant.
Separate From The Pack
It’s easy for customers who may be unaware of the ins and outs of your industry to think that all service providers are alike. At the basic level, one company does more or less the same thing as another. Setting yourself apart and creating a unique look and personality can help you stand out and distinguish yourself.
Because You Feel Like It
There’s nothing wrong with changing things up from time to time. Perhaps your logo is decades old or maybe you’re just not a fan of the colors or name anymore. Maybe you just inherited the business from a family member and you’re looking to freshen things up a bit. Bottom line, it’s your business and you make the calls. If you want to rebrand, go for it.
A rebrand doesn’t necessarily mean changing your name or starting from scratch. It could be as simple as updating a logo or your look. If you need a hand refreshing your brand, give us a call. We’ll be happy to help.