Marketing

What Is Content Marketing?

How do you get your marketing messages across to your prospects when consumers have pretty much learned to ignore traditional marketing? Do you own a DVR? Chances are you fast forward past the commercials, and so does your target audience. People are so used to surfing the web, they’ve learned to skim pages of information and not even notice banner advertisements placed within the content.

SEO Title | What Is Content Marketing?
Dots SVG Image

How do you get your marketing messages across to your prospects when consumers have pretty much learned to ignore traditional marketing? Do you own a DVR? Chances are you fast forward past the commercials, and so does your target audience. People are so used to surfing the web, they’ve learned to skim pages of information and not even notice banner advertisements placed within the content.

Traditional marketing methods are becoming less effective, which is why it is a great time to focus on content marketing.

Content marketing is a marketing approach that uses content to attract and retain your target audience, by offering valuable information they can use to learn more about the industry or to solve a problem they have. Content may be in the form of blog posts, your website, internet videos, email marketing, whitepapers and informational downloads. The goal is to create valuable content for your audience that encourages them to return to your website for more information and to view you as the expert in the industry. Content marketing requires that you deliver useful information to your audience without attempting to directly sell your products or services to them. You educate the audience so they can make an intelligent decision when it comes time to buy (and then they will reward you for providing consistent, valuable information by making that purchase with you.)

Content marketing is used by small and medium-sized businesses, but also some of the largest and most successful organizations in the world, including Microsoft and P&G.

Do you see the difference between content marketing and other forms of marketing? Most other marketing strategies are designed to get the sale. Buy this. Click here for your discount. Buy, buy, buy. When consumers are exposed to thousands of marketing messages per day – using a strategy of content marketing can help you stand out in your industry.

Subscribe to our weekly email newsletterJoin our email list to stay up to date on FieldRoutes news, promotions, webinars, and other handy resources.

Wanting more? Check out some of our other blog posts!

Schedule a free demo
top strategies for fb ads image
Marketing

Top Strategies for Creating Pest Control Facebook Ads

Facebook is a powerful marketing tool for pest control businesses as 70% of US adults use it. Learn how to optimize Facebook Ads for pest control, including benefits, setup, and cost.

Pest salary blog image
Reports And Analytics

Pest Control Technician Salaries By State And City 2023

Inflation and the cost of doing business continue to put a squeeze on Americans. But there's good news for pest control technicians: They're not being left behind when it comes to rising salaries.

SEO Image | Technology Trends For Software In 2023
Technology

Technology Trends For Software In 2023

Field service businesses that specialize in pest control and lawn care need to stay on top of technology trends in 2023. Find out what they are here.

SEO Image | Get What You Need From Software Made For Growth And Satisfaction
Business Growth

Get What You Need From Software Made For Growth And Satisfaction

How great is the feeling when you’re doing the important work in your business and you enter the highest state of focus and concentration? It feels like you can zoom through tasks and finish all the BIG THINGS that you enjoy most about being an entrepreneur.

SEO Image | Your Data Belongs To Your Business
Business Growth

Your Data Belongs To Your Business

While FieldRoutes is confident that we’ll be your best business partner, we also believe that your data is yours should you want to try something new.

SEO Tital | The States Of The Industries For Pest And Lawn
Reports And Analytics

The States Of The Industries For Pest And Lawn

Challenges and changes that have confronted business owners in pest control and in lawn and landscape in the last three years haven't dampened optimism as a new year approaches.

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule a free demo
Dummy Switchback Image