How To Create A Pest Control Website That Converts

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A well-designed pest control website maximizes your online presence, generates more leads, and sets your pest control service company apart from the competition.

A high-quality pest management website also helps your company:

  • Establish credibility

  • Build your customer base

  • Generate more revenue

The best pest control websites feature an appealing, user-friendly design to engage your website visitors, provide a great user experience, and, ultimately, prompt visitors to book an appointment with your company.

Below, we’ve compiled 11 key components of successful residential or commercial pest control websites so you can improve your website and achieve results.

1. Structure Clear and Intuitive Navigation

When it comes to your pest control website, you want visitors to find what they need—fast.

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Source: Tuxedo Mosquito Control

Structure your company’s services and website pages in a logical layout. An intuitive, well-organized website enables visitors to quickly access information about your pest and termite control services.

User-friendly navigation elements include simple menu labels, a dropdown menu, and a sticky menu, which is the fixed navigation menu at the top of your website. Including a search function on your homepage is also a good idea, so visitors can quickly locate information about their pest problem.

Include a footer menu at the bottom of every website page so visitors can find your company’s services, service areas, and contact information.

Where to start: Create a sitemap to organize your website. For user-friendly navigation, you can DIY using a website template, or hire a professional.

2. Optimize for Mobile Devices

Create a responsive pest control website to ensure visitors can easily view and interact with all of your website content, no matter what size screen or device they use.

Why is this so important? Mobile-friendly websites rank higher in search engine results, according to Google. Plus, 73.1% of web designers believe a non-responsive design is the top reason visitors leave a website.

If your website loads slowly, or homeowners can’t find the information they need right away because of a cluttered menu or small text size, they may get frustrated and look elsewhere.

Ensure your mobile website:

  • Loads quickly

  • Features a responsive and simple design

  • Includes appropriately sized touch targets

  • Displays call-to-action (CTA) buttons

When you implement mobile-friendly optimization, you make it easier for your website visitors to convert, whether obtaining a free insect control estimate or learning more about year-round pest control.

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Source: Action Termite & Pest Control

Where to start: Start with a mobile-first approach or develop separate desktop and mobile versions of your company website.

3. Create an Eye-Catching Design with Consistent Branding

It doesn’t take long for your website to make an excellent first impression—users form an opinion about your website in 0.05 seconds (50 milliseconds). A well-designed website builds credibility, generates more leads, and ultimately grows your customer base.

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Source: Golden Hills Pest Control

Your website also plays an essential role in your company’s brand identity, which includes the visual elements of colors, typography, graphics, and company logo. A good website leaves a lasting impression so website visitors remember your company when they need local pest control services.

The best website designs typically display:

  • A clean design with an effective layout

  • Consistent colors and typography

  • An attention-grabbing hero image (the main image under your website header)

  • Background videos or eye-catching images

  • High-quality website content

A website with the right amount of white space cuts through the visual clutter and helps users quickly find the necessary information. It also draws attention to services or pest control products, so website visitors more readily convert.

Where to start: Identify your company’s brand and strategy and incorporate those elements into your website.

4. Display Prominent Contact Information

Prominently display your company name and phone number at the top of your website. Even better, provide a click-to-call feature so customers can tap your phone number and immediately call your company.

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Source: Barrier Pest Control

Give your website visitors options. Include a “Contact” tab in your navigation menu, where visitors can quickly view your phone number or email. For additional convenience, include a chat widget so potential customers can chat online or by text.

In the footer, include all of your company contact information, such as phone number, company address, email, and social media buttons.

It’s a good idea to include a contact form on your website. It gives website visitors an additional way to communicate with your company and it’s a great lead-generation tool that allows your company to continue customer communication.

Where to start: Prominently display key contact information when you develop your website. You’ll need to use HTML code or hire a professional to add click-to-call features.

5. Showcase Customer Testimonials and Reviews

Showcasing positive customer reviews and testimonials establishes credibility for your business. Customers want to use a pest control company that provides quality service, so it’s no surprise that 98% of people read online reviews for local businesses, according to a local consumer review survey.

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Source: Admiral Pest Control

After providing customer pest control service, your technicians can ask customers to leave a review. Prominently display your review rating and top reviews on your website to build trust with potential customers.

Some companies include customer photos with top reviews for a more personable approach. Or they may use customer videos to share how their pest control services or products benefited customers.

Where to start: Ask customers for reviews and make it easy for them to leave a review by sending them a link to your preferred review site. Look for positive customer emails or comments on social media, or email a survey to collect customer feedback.

6. Present Services and Transparent Pricing Information

Since every pest control company offers different services or products, it’s important to clearly display the services of your pest services company.

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Source: Pestmaster

Your website menu should contain a services or pest section with a drop-down menu displaying types of pest infestations, such as ants, bed bugs, cockroaches, mosquitos, rodents, termites, and ticks. Include interior or exterior pest control menu sections, such as crawl spaces, attics, or yards.

Clearly state your company services, such as one-time pest control services and year-round protection, along with its benefits.

Customers appreciate transparent pricing, but often the cost of pest control services varies due to the type of pest, the size of the structure, and other circumstances. Encourage customers to contact your company for a personalized estimate by clearly displaying a simple form for a free evaluation or include an interactive button that guides them through an online estimate.

Where to start: Update services and prices on your website to stay current and highlight the importance of pest control services.

7. Focus on Authority-Building Content that Inspires Trust

Quality website content establishes your company as a pest control industry authority. When you publish educational information on your website, you instill trust and encourage customers to consider the importance of pest control services.

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Source: Bug-N-A-Rug

Categorize common pests as a dropdown in your main menu. Include pest information such as common local species, identification, habitat, and potential danger to structures or people.

Another great place to share educational resources or tips? A landing page, blog, or FAQ page. You can share tips for keeping a pest-free home, facts and myths about pesticides, or eco-friendly pest control methods, to name a few.

Keep your website content fresh and use search engine optimization (SEO) strategies to improve the visibility of your website when people search for your services online.

Where to start: Create in-house content, such as blog posts, or hire a professional for high-quality website content.

8. Highlight Geographic Service Areas for Local Reach

About 97% of people search for local businesses online. Listing your company’s local service areas helps your website rank higher and improves the visibility of your website.

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Source: Natural State Pest Control

Many pest control companies list geographic service areas in their website footer and throughout their website. You could also include an interactive map to show your geographic service areas.

However you publish your service areas, it’s crucial to dedicate individual pages on your website for each location. Referred to as location landing pages, they show local contact information and work to convert customers in a particular location. It also helps your website rank higher when customers search for a pest control company in a certain area.

You’ll also want to keep your Google Business Profile updated and accurate. Your business profile gives you a greater local online presence and helps customers contact you quickly and easily. Consider other key online listings or social media platforms to increase visibility and improve credibility.

Where to start: Manage your Google Business Profile and other online listings. Use a website template or a professional to create location landing pages on your website.

9. Strategically Place Visible Call-to-Action (CTA) Buttons

A CTA button encourages website visitors to take the desired action, whether calling your company or obtaining a free quote.

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Source: Greenix Pest Control

Ideally, all of your website pages should feature a CTA button. Since CTAs guide website visitors, the CTA should correspond with the page. For example, you might use a “Call Now” button on your homepage and a “Get a Free Quote Today” button on a service page.

The best CTAs feature:

  • Prominent placement

  • Bright colors

  • Short phrases

  • Active language

Websites typically display CTAs near the top of a web page, but other placements include in the sidebar, as a pop-up, or in the middle of a blog post, according to WordPress.

When it comes to mobile CTAs, color, size, and white space become even more critical. You want mobile users to be able to click on the CTA, so experts recommend testing it out yourself to see how it works.

Where to start: Incorporate suitable CTAs on your homepage and web pages. Depending on your website, you can do it yourself or use an expert.

10. Simplify Contact Forms

Contact forms play a vital role in your lead generation strategy. Fifty percent of marketers say their primary source of leads come from inbound marketing strategies, such as online forms, according to WPForms.

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Source: All Clear Pest Control

Online forms encourage potential customers to contact your company and facilitate future communication. You can place contact forms in multiple places on your website so visitors can fill out a form for a free quote or submit a question to your company.

Follow these tips to improve your contact form conversions:

  • Keep forms short and simple

  • Use the best placement

  • Stay relevant to the page

  • Design with responsiveness and mobile-friendliness in mind

Use an email autoresponder to acknowledge submissions promptly and thank responders for contacting your company.

Keep in mind, only some people want to fill out a form, so include alternate contact methods, such as chat, text, email, and phone number.

Where to start: Learn how to embed forms, use a website form plugin, or turn to an expert.

11. Create a Compelling About Page Introducing Your Team

Your website’s “About” page establishes credibility and trust with potential customers and reinforces your company’s brand identity.

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Source: RichPro Pest Management

This page allows you to talk directly to website visitors, explaining your company’s mission, background, experience, and commitment to quality service. Some “About” pages feature a drop-down menu with additional topics.

The best “About Us” pages feature professional photos of the entire team, individual employees, or both. Some websites allow visitors to click on each team member’s picture for a short bio and their role in the company.

Highlight your company’s years of experience, certifications, associations, and awards. This is also a great place to explain “Why us?” and include review site rankings and top customer reviews. Not only does your “About” page highlight your company’s professional pest control reputation and quality customer service, but it also personalizes your company by putting faces with your company name.

Where to start: Include photos of your team or individual photos and bios of your pest control technicians.

Make the Most Out of Your Pest Control Website

You may seek to create your company’s first website or revamp your current website to generate better results. Now that you know the key elements to creating a pest control website that converts, it’s time to take action.

FieldRoutes Pest Control Software provides tools for pest control companies to work more efficiently, scale effectively, and grow business. FieldRoutes connects your pest control operations with proven marketing solutions to engage website visitors, generate more leads, and increase revenue.

Ready for marketing solutions that deliver results? Schedule a consultation today.

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