Business Growth

SEO for Pest Control: We're in this Together

Nov 02, 2020
3 min read
SEO Title | SEO for Pest Control: We're in this Together
Dots SVG Image

One of the random facts I remember from high school biology is that amino acids are the building blocks of proteins. You may be wondering what high school biology has to do with SEO and your pest control business, but just indulge me. Proteins function similarly to a construction crew in the body. They move and build things and convert energy to help your body's mechanical processes. What if I told you that your SEO and your website equate to amino acids and proteins, respectively.

SEO Basics

Search Engine Optimization (SEO) is the practice of increasing both the quality and the quantity of website traffic and exposure to your brand through non-paid, organic search engine results. In other words, the right SEO is a critical part of building an engaging, effective website that naturally attracts the right people. You use your website to provide information to your leads and to make conversions. It should move people and help build and nurture your customer base.

Why Is SEO So Important?

Search engines fuel the majority of website traffic. People type words, phrases, and questions into these search engines in the hope of getting the information they need. These organic search results are more credible to searchers and receive more clicks than paid advertisements. Nearly 80% of users ignore paid ads in search results. People tend to prefer organic links more than paid ones, and of the links search users click, about 70% are organic.

Picking the Right SEO Partner

Because SEO is so essential to your website, and therefore to your business, the need for expert assistance is not an option. You can do a few things to guide yourself in the direction of picking the right SEO partner.

Find out about their experience. Who have they worked with? What have the results been? How long have they been doing SEO consulting?

What is their SEO strategy? While each business website is unique, an SEO company should still explain a strategic process that it employs with full transparency.

How do they track success? There are specific metrics that can be used as markers for growth or the lack thereof. They include:

1. Rankings: Where used keywords stand in comparison to others,

2. Traffic: A comparison of a site's search traffic in varying time frames, and

3. Conversions: the number of leads converted to paying customers.

How in-depth is their Google knowledge? Do they have a deep understanding of best practices? Are they familiar with algorithm updates and how they affect websites? Your SEO partner needs to know how the biggest search engine functions.

The Importance of Working Together

Just as amino acids work together to build proteins for a strong body, the different parts of a good SEO strategy work together to build a result-producing website that supports a growing company. Make it your goal to develop a strong working relationship with an SEO company with the shared goals of bettering your pest control company through increased ranking, traffic, and conversions.

Lobster Marketing can be that SEO partner for you. The SEO experts at Lobster understand the process of optimizing your website to improve your exposure to the right people in order to make conversions. Our Five-Step Process begins with getting to know you, your company, and the goals you have. We'll then move into strategy development with a focus on making data-driven decisions. Optimizing your site to improve online visibility comes next. This is followed by attracting and retaining the right customers and then looking at reports that measure specific growth.

If you're interested in finding out more about the unique features and benefits Lobster Marketing can bring to your pest control business, contact us today for more details!

Subscribe to our weekly email newsletter

FieldRoutes needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Wanting more? Check out some of our other blog posts!

Schedule A Free Demo
Lawn Care Email Marketing Best Practices
Marketing

Lawn Care Email Marketing Best Practices

Discover how lawn care professionals can supercharge their businesses through effective email marketing campaigns, segmentation, and automated email sequences.

Lawn Care Services You Should Be Offering
Products And Services

Lawn Care Services You Should Be Offering

Whether you're a new business in the green industry or just evaluating your landscape offerings, discover a list of essential, highly-profitable lawn care services.

20 Essential Pest Control Interview Questions & Answers
Recruiting

20 Essential Pest Control Interview Questions & Answers

These 20 sample interview questions and answers give you a place to start. Tailor them to your interview process so you can hire the best pest control technicians in your service area.

How to Grow Your Lawn Care Business
Business Growth

How to Grow Your Lawn Care Business

Learn how to develop successful strategies to improve your operations, enhance customer satisfaction, and accelerate the growth of your landscaping and lawn care business.

IGNITE 2023: FieldRoutes + Aspire gather field service pros in Las Vegas
Business Growth

IGNITE 2023: FieldRoutes + Aspire gather field service pros in Las Vegas

FieldRoutes and Aspire welcome field service pros to Las Vegas for IGNITE! Check back to this blog for insights, learning, and inspiration from the event!

Top 12 Pest Control Franchise Opportunities
Business Growth

Top 12 Pest Control Franchise Opportunities

Check out our top picks for pest control franchise opportunities. These franchises offer proven business models, strong brand recognition, and extensive support to help you succeed in the pest control industry.

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule A Free Demo
Graphic Conversion Panel