Why Marketing Pro is a Game-Changer for Pest Control: Start Catching More Customers

There’s no question that running a business in pest control is demanding. Between scheduling appointments, routing and managing techs, and ensuring top-notch service, there’s not a lot of time in the week to carefully craft targeted marketing emails and figure out how to use them to drive growth.

That's where ServiceTitan Marketing Pro comes in, taking your marketing efforts from a chore or afterthought to a powerful revenue engine and part of your core strategy for growth. If you're looking to get more revenue with less effort, actually understand which marketing activities work, and truly connect with your customers, then Marketing Pro is the solution to invest in.

"If you're not doing it at all today and you have any customer database, you should think about what you can do to be in front of your customers via email," says Kirby Oscar, Senior Vice President and General Manager of Scorpion.

First and foremost, Marketing Pro is designed to save you time and money. Imagine automating follow-up emails for all of your open leads, sending personalized thank-you notes after every service, or nudging customers about expiring subscriptions – all without your team lifting a finger. 

Coordinating these common marketing activities manually is tedious and limiting - manual processes eat up valuable hours that could be better spent focusing on more strategic things or other business development. Plus, the manual-driven approach always means more chances to introduce errors or oversights at every step - and these efforts will never truly scale. Relying on manual marketing efforts is limiting and frustrating.

Marketing Pro, integrated directly with FieldRoutes, simplifies campaigns and tasks thanks to triggers and filters that you can use with your existing data. Quickly put together, and automate, strategic communications - covering key moments in the buyer experience and overall customer journey. You can ensure that no lead falls through the cracks and no customer feels forgotten.

Beyond just saving your team time, Marketing Pro lets you capture more revenue, more easily. Take unsold estimates. How much potential revenue could be falling through the cracks without consistent, standardized follow-up? How many customers use your business for one thing but could benefit from your other services, too? A well-executed upsell or cross-sell campaign can effectively promote additional services or packages, such as mosquito control, to existing customers and even build more recurring business. 

What also sets Marketing Pro apart is its ability to help you build stronger relationships with your customers by learning more about them. You can segment your customer base around different criteria or characteristics, such as service types, customer status, and even zip codes. Creating distinct groups of customer audiences allows for highly personalized messaging that better matches the needs and preferences of individual customers. Instead of just sending general newsletters to everyone you can instead run specific campaigns that are more valuable and relevant which drive more engagement, and can build trust and loyalty over time.

"With Marketing Pro, we're trying to culture our customers: 'Hey, when your contract's up, we want you to renew with us.' We're sending them more emails periodically through that year to remind them, 'Hey, we're your pest control provider.' All the ways we can make contact with our customers through emails, texts, pictures, it makes them know that we're their pest control provider." – Dan Farah, Chief Administrative Officer, RIDD Pest Control, Lehi, UT

Set up a new, one-off promotion or upsell campaign in a handful of clicks - or, you can automate campaigns and quickly set messages for the right times or situations, even adding in discounts where needed to close a sale. This can provide a “blanket coverage” approach to common scenarios (leads that went silent, longtime customers who are a good fit for a new bundle, etc.) so your business can tap into all the low-hanging fruit out there. This unlocks a more proactive approach that increases the value of customer relationships.

Plus, with a reporting dashboard full of real-time performance data and ROI metrics on your campaigns, you can quickly get a real sense of what works and what doesn’t, creating an easy path for you to continually tweak and refine your approach - better optimizing your marketing activities for maximum impact.

Lastly, Marketing Pro is proven to generate growth at scale, as shown by the success our customers are having with it. The data shows that FieldRoutes customers using ServiceTitan Marketing Pro who send ten or more campaigns see over 6X ROI*

In a competitive environment, standing out requires more than just excellent service; it needs strong communications and strategic use of marketing efforts. In short, relying on manual-driven marketing efforts whose effectiveness is unclear just won’t get it done. Marketing Pro equips pest control businesses with the tools they need to communicate effectively and efficiently, driving real growth at scale. 

*Return on investment based on the medians of 2024 data. Results are illustrative of certain customers' success; your individual results may vary.