Local SEO with Lobster Marketing

Reporting And AnalyticsNovember 01, 2019

Lobster Marketing Group is proud to announce an exciting new opportunity to help you grow and take advantage of the continually changing landscape that is Google search results: Local SEO.

In recent years, search engine optimization (SEO) strategy revolved around keywords—finding out what words your ideal customers were using to search for the products and services they needed, then presenting them with a solution that spoke to them in their own language. The more relevant keywords your webpage had, the more likely it would rank highly on search engine results pages.

However, technology marches on. As search engines continue to improve and get "smarter" over time, there is less emphasis on the individual words that searchers use and more on the intent they have when they search. While speaking their language is a great tool, search engines can now intuitively understand that your customers are searching for your service even if the exact words they use do not match those found on the page.

Instead of seeing each search as an isolated query, Google now takes the individual searcher's history into account. While keywords still play a role, any time you make a Google search, your results are now impacted by your location, timing, previous searches, and other information Google has collected about you. This data gives search engines the tools to present users with the most personalized results possible.

Because of this shift, Google's Local Search Pack has taken priority over traditional organic search results for local service searches. Optimizing for this search results feature is different, and as such, requires a different approach than conventional Search Optimization techniques.

If you're happy with your current website but want to draw customers to it more effectively, local SEO targeting is the perfect solution. Don't let any potential sale go to waste. If anyone in your area is searching for pest control, Lobster's Local SEO service will help them discover your pest control company.

This new service is a low-risk addition to your existing marketing strategy that requires minimal setup and includes a fully integrated feature with PestRoutes, allowing your customers to buy and schedule services online. In addition to the PestRoutes integration, Lobster's Local SEO product also includes ongoing optimizations to your Google My Business (GMB) listing, online review monitoring, NAP (name, address, and phone) citation building, and local search keyword reports so you'll never be in the dark as to how the service is performing.

Lobster's Local SEO product targets driving quality leads and low-cost sales for our members. If you're interested in finding out more about the unique features and benefits that local SEO targeting can bring to your pest control business, contact us today for more details!

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