Winning the Referral Game

Winning the Referral Game Image
Dots SVG Image

Ask any good marketer, and they’ll tell you: word of mouth pays off. Best of all is when customers actively serve new prospects to you on a silver platter. Unfortunately, that rarely happens, even for operators with stellar service and top-notch online reviews. Here are some ways you can tip the odds in your favor.

1. Have Great Service

This one’s obvious, but we might as well start at the beginning and cover all the bases. There are many benefits to having great service. Improving the odds of getting those elusive referrals is one of them. You already know what to do here, but a couple of areas that can really make you stand out are your responsiveness and communication.

2. Cultivate the Relationship

Asking for a referral right out of the blue simply doesn’t work. Sure, you might get lucky once in a while. But it’s not something you can count on. Instead, focus on being consistent and building strong relationships with your customers over time. If you can prove yourself worthy of the endorsement, you probably won’t even have to ask them about it.

3. Follow Up

Checking in with customers after the appointment is always a good idea. It can reveal potential issues you otherwise wouldn’t have known about and gives you an opportunity to go the extra mile to make it right. After all, just because a customer isn’t up in arms and barking at your office staff doesn’t mean they’re happy campers. Even when things are perfect, following up can make you look professional and leave a good impression.

4. Offer Referrals of Your Own

If your customer is a commercial business, chances are they’re in the same boat you’re in and are actively looking to leverage word of mouth to grow. Even residential customers may have a side gig or an employer they want to promote. If the opportunity presents itself, why not offer to refer their business to your people. This could make them warm up to the idea of doing the same.

5. Ask

If you’ve done a great job and have a strong relationship with your customers, they should have no problem spreading the word. But some of them still might need a gentle nudge or reminder. If you do decide to ask for a referral, be sure you don’t put customers on the spot. Instead, just let them know that your business grows by word of mouth, and if you have a rewards program in place, go ahead and let them know about it.

Growing a successful business can be a challenge. Still, if you’ve followed the steps outlined here, you should have no problem snagging a few more referrals and improving your reputation in the community while you’re at it.

Get FieldRoutes updates in your inbox

Wanting more? Check out some of our other tips and tools!

Schedule A Free Demo
The Secret To Keeping Customers Happy Throughout Busy Season Image

The Secret To Keeping Customers Happy Throughout Busy Season

Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.

Top 6 Automation Hacks To Get Your Time Back Image

Preparing Your Field Service Business For A Natural Disaster

Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.

Top 6 Automation Hacks To Get Your Time Back Image

Top 6 Automation Hacks To Get Your Time Back

Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.

3 Ways You Can Attract And Retain Millennial Customers Image

3 Ways You Can Attract And Retain Millennial Customers

Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.

How To Get Rid Of Late Payments Pests Image

How To Get Rid Of Late Payments Pests

If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.

5 Ways To Beat Inflation With FieldRoutes Image

5 Ways To Beat Inflation With FieldRoutes

Surviving and thriving during high inflation requires owners to stay three or more steps ahead. 

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule A Free Demo
Graphic Conversion Panel