When you start to monitor the success of your field service website, one of the first things you’re likely to learn how to do is access web analytics to track how many people are visiting your website. This is an important number. You’re going to want to know if traffic is strong or if traffic is only trickling in. But this number isn’t going to help you turn a trickle into a torrent. You need to use tools that give you a better understanding of the traffic you’re getting.
Analyze Your Data
While it is certainly important to know how many people are visiting your page, this number isn’t going to give you any insights into which of your marketing campaigns are working. Without this data, it is difficult to improve on what works or to prune what doesn’t. Tools like Google Analytics can help you with this. This is a platform created by Google to assist you in understanding how visitors interact with your page. You learn important factors about your visitors, such as:
- How long visitors stay
- What pages they visit
- Where they came from
- Where they go when they’re done, and more
If you leverage this information, you can learn more about what visitors want, which helps you create content they’re searching for. Relevant content provides your visitors with what they want, and it leads to better engagement. When you engage with readers, Google takes notice. Google has become far more sophisticated in how they rank websites. If you understand the algorithm they use, you can get higher search results and drive more traffic to your page. Google Analytics helps you analyze your data to get the best results possible.
When Google looks at your site, there can be issues that prevent them from indexing your website properly or other problems that can prevent your website from ranking well. Google provides a tool to help you iron out the kinks called Google Search Console. When you combine this tool with Google Analytics, it is a powerful combination to help you climb the Google search results and be seen by potential customers.
Jumpstart Your Traffic
Before you can analyze traffic, you have to have traffic to analyze. Tools like Google Business Profile and Google Ads can help you with this. These products meet potential customers when they go to the Internet to ask questions like, “How do I get rid of ants in Chicago?” or “How do I keep my lawn green all year in Dallas?”. If you are a Chicago pest control company, or a lawn care business in Dallas, you want your business to be seen in those search results.
Manage Your Metrics
As traffic grows and you work your content to get better rankings, you’ll also want to consider CallTrackingMetrics. This is an invaluable marketing resource to help you adjust campaign keywords and monitor campaigns to drive quality leads to your page and increase your potential to make readers into customers.
It can be drudgery to go to a bunch of websites to manage your marketing data. At FieldRoutes we have consolidated all of these resources into one easy-to-use place called the FieldRoutes™ Compass marketing portal. There’s no better way to analyze your traffic and increase your revenue.
Contact the experts at FieldRoutes™ to schedule your demo.