As Google’s algorithms become more sophisticated and value repeat customers, it’s clear that you need to continuously keep your content fresh and appealing to ensure visitors frequent your website. But how, exactly, do you do this? It may seem daunting since there is only so much you can say about your company, brand, business, philosophy, and services. Incorporating these tips will help keep your visitors engaged and coming back for more.
1.Include Blogs With Fresh Content
that is relevant to your industry and current events. Think about how your services impact or are impacted by socio-political issues to keep your content up to date.
2.Add Blogs Or Content That Inform
your customer base about new products, services, and technology related to your field. There are always fresh, innovative products and techniques that impact how you practice.
3.Promote Upcoming Specials
through updated content to encourage users to engage and purchase your products and services.
4.Add Content That Simply Provides Information
and shows concern for a customer’s well-being.
5.Add Content That Creates Brand Awareness
This will help customers return to your site regularly and think of your company before your competitors.
At the end of the day, the goal in creating fresh content is to sell your brand and your services in an authentic way that means something to your audience.
Creating a loyal customer base can be challenging, but the key to being consistent in providing information, quality services, and specials.
Regularly adding fresh content to your site increases your chances of developing a wider audience that is engaging with your brand.
Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.
Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.
Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.
Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.
If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.