Do you know that only one in seven search queries put into Google is a query that has never been performed? While it is cool to think that people are still asking unique questions, it is more interesting to consider that Google has tracked what has already been asked. And the more something has been asked, the more competition there is to be selected by Google to appear in the first page results. What is the secret to rising through the ranks? Great content. Here’s why.
Search Engines Know You: You’re not just a number to Google and other search engines. They know you in the same way they know Tom Cruise. They know where you live. They know how famous you are. And, most importantly, they know what you offer your audience. At the end of the day, your customers are their customers. If you provide what people are searching for, search engines will want to share your pages at the top of their rankings.
How Search Engines Get To Know You: Much has changed over the last decade. What SEO experts did in 2010 to beat out the competition in search engine results isn’t as effective today. The use of keywords, for example, is no longer as valuable as it once was. In fact, the overuse of keywords can make search engines rank your page lower. Advanced technologies, driven by artificial intelligence, examine your pages and rank them based on a sophisticated set of algorithms. Each page is evaluated to determine all of the ways it might be relevant. Content helps you earn a reputation. If someone likes what they find on your page, it causes them to do some very important things, like:
- Stay on the page for a while
- Come back to the page for subsequent readings
- Click a link on the page
- Tell others about the page
How To Create Great Content: When people visit Google asking important questions like, “What are these little black bugs in my home?”, or “How can I keep my lawn green year round?”, you want them to see a page you’ve created. You do this by providing:
- Simple and accurate descriptions
- Easy to read headers
- Organized information
- Insightful tips
- Scientifically researched facts
If readers find what they’re looking for, they will interact with your website in a meaningful way, and your reputation with search engines will grow.
SEO And Content Creation Work Together: If you hope to compete with all of the many service companies in your area for the highest ranking on search engines, you need to create great content. In this age of artificial intelligence, quality content is essential for success.
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