You’ve done everything you can to set your business up for success. You’ve implemented systems, launched marketing campaigns, and invested in all of the tools and materials your business needs to be successful. Customers are purchasing products and booking services. Under normal circumstances, this would be great. But we aren’t living in normal times. And like so many other industries, many field service businesses are struggling to recruit and hire. The following tips will help you to address the labor shortage so you can build a team that gets the job done.
1. Get Social
With so many people spending time on social media, your business should be there too. Perhaps you’re already sharing about what you do and the services you offer, but this is also an opportunity to share what your business is like on the inside. Who are your employees? What is it like to work in your office and in the field? You can supply the answers to those questions on your social media accounts. Sharing your company culture gives potential new hires the chance to consider whether they can see themselves working in your company. Keep it interesting, fun, and creative so it’s an enjoyable experience for both you and your followers.
2. Advertise Your Needs
No one will know your company needs additional team members if you don’t share. Facebook and YouTube ads are the perfect space to share with intention. Facebook ads provide the opportunity to target your specific audience. Both Facebook and Instagram allow you to focus your ads on job titles, location, industry, education, and many other differentiating factors. If video is your mode of advertising, YouTube is a must. Employee testimonials and day in the life of videos are just the beginning of how you can share your company’s values, culture, and needs with potential employees.
3. Use What You Have
Your website is most likely the first impression for prospective customers and job candidates alike, and you should use it for everything it’s worth. You already know potential customers go there to find out more about your business, but they aren’t the only ones. Savvy job seekers will also head to your company’s website to better understand what you do and offer and exactly what positions you are looking to fill. If your site isn’t optimized to address these questions and concerns, you risk the possibility of losing out on qualified candidates. Make sure to have a careers page that is easy to find, where you provide information about available positions, how to apply, and generalities about company benefits. Provide an attractive and informative space, and you’ll be giving visitors what they need to make application decisions.
4. Capitalize On Employee Reviews
The power of a review goes far beyond your customers. Websites like Glassdoor and Indeed allow employees to rate their employers and write about their personal experience on the job. Just like customer reviews on retail websites, reviews written by employees offer real accounts of what life is like inside of your organization. Prospective employees often value these reviews because they are transparent insider information. So, what can you do as a business? Engage with your employees when they make reviews. This shows that you have a relationship with them and that you value their thoughts. These are both qualities that potential employees are looking for.
5. Build Relationships
Engaging with your audience is essential. This includes both customers and potential employees. And just like you take customers through a sales funnel, you can create a similar path with job-seekers using the same tools. Consider implementing a live chat function on your website so that you can answer their questions in realtime. And once you have the contact information, you can implement email marketing tactics. This puts you in the driver’s seat because you can now control how frequently you appear in their mailbox and can tailor your messaging based on previous interactions.
Recruitment strategies and marketing your business to potential customers run along parallel lines. The FieldRoutes™ Marketing Suite team is here to assist you in creating and implementing strategies that help you attract the right talent so you can build a team to care for your customers. Contact us today to find out more.