Have you had the pleasure of asking your phone where the nearest fast-food restaurant is and having it give you a few options? It’s pretty cool. Not only will your phone tell you where those restaurants are, but it will also give you quick access to ratings and reviews. This is how most people search for things now—whether they’re on the road or in their homes. The most effective way to get customers to your website is to learn how to make your business the most desirable option when someone does a search like this. Follow these tips to help you get started:
1. Focus On Google
If you look at the most visited websites in the world, you’ll find that Google tops the list. Whether a person searches from their phone or from home, there is a high probability that they will access the Internet through Google. If you focus your efforts on ranking well with Google, you’ll achieve the best results. How do you do this?
2. Use What Works Now
There was a time when keywords, backlinks, and other factors were the secret to getting to the top of Google search engine results. Now, Google gathers a lot more information to determine which websites will rise to the top, information such as:
- How many times visitors click
- How long visitors stay
- Whether or not visitors return
- How many people visit
Google has one job. That is to give people the most relevant results when they search. The goal of your website design should be to give your readers what they want because Google knows when your readers are happy. You can do this by providing valuable information to visitors who are curious about your services, and by building trust.
3. Apply The Right Techniques
It takes effort to rise to the top. You won’t do it simply by providing valuable content. If people don’t know your website exists, they’re not going to visit. And if they don’t visit, Google won’t know to rank your website higher. Search engine optimization (SEO) experts understand this, and they use techniques like snippets and zero-click searches or resources like Google Business Profile to build traffic and drive Google ranking.
4. Hire A Scientist To Do Science
If you want to effectively attract customers to your website, you need to hire someone who has in-depth knowledge of your industry and understands the science of search engine optimization. When you have science on your side, you can construct your content and marketing campaign to achieve great and long-lasting results.
When you provide valuable content and follow Google’s rules of engagement, you can’t help but to position your business to attract an audience leading to matches made in heaven.