Have you had the pleasure of asking your phone where the nearest fast-food restaurant is and having it give you a few options? It’s pretty cool. The most e...
Have you had the pleasure of asking your phone where the nearest fast-food restaurant is and having it give you a few options? It’s pretty cool. Not only will your phone tell you where those restaurants are, but it will also give you quick access to ratings and reviews. This is how most people search for things now—whether they’re on the road or in their homes. The most effective way to get customers to your website is to learn how to make your business the most desirable option when someone does a search like this. Follow these tips to help you get started:
If you look at the most visited websites in the world, you’ll find that Google tops the list. Whether a person searches from their phone or from home, there is a high probability that they will access the Internet through Google. If you focus your efforts on ranking well with Google, you’ll achieve the best results. How do you do this?
There was a time when keywords, backlinks, and other factors were the secret to getting to the top of Google search engine results. Now, Google gathers a lot more information to determine which websites will rise to the top, information such as:
How many times visitors click
How long visitors stay
Whether or not visitors return
How many people visit
Google has one job. That is to give people the most relevant results when they search. The goal of your website design should be to give your readers what they want because Google knows when your readers are happy. You can do this by providing valuable information to visitors who are curious about your services, and by building trust.
It takes effort to rise to the top. You won’t do it simply by providing valuable content. If people don’t know your website exists, they’re not going to visit. And if they don’t visit, Google won’t know to rank your website higher. Search engine optimization (SEO) experts understand this, and they use techniques like snippets and zero-click searches or resources like Google Business Profile to build traffic and drive Google ranking.
If you want to effectively attract customers to your website, you need to hire someone who has in-depth knowledge of your industry and understands the science of search engine optimization. When you have science on your side, you can construct your content and marketing campaign to achieve great and long-lasting results.
When you provide valuable content and follow Google’s rules of engagement, you can’t help but to position your business to attract an audience leading to matches made in heaven.
Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.
Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.
Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.
Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.
If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.