Podcast

Breaking Barriers: The Importance of Gender Diversity in Pest Control

Aug 27, 2024
1 min read
Breaking Barriers: The Importance of Gender Diversity in Pest Control
Episode Overview

In a male-dominated industry such as pest control, engagements with customers tend to be impersonal and transactional.

These circumstances motivated Suzy Rayner to lead with empathy when she interacts with customers so that she can meet them where they are.

Rayner joins us on this episode of Pest in Class to share her story of incredible resilience and how she turned the adversities she faced in her personal life into a strength. She also talks about how she started her company, Valkyrie Pest Solutions, and why she uses a trauma-informed lens when engaging with customers.

Join Rayner and host Amanda Salvatore as they discuss:

  • [06:00] How Rayner improved the customer experience

  • [21:57] Why it’s crucial to use a “trauma-informed lens” with customers

  • [34:35] The importance of gender diversity in pest control

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About the Show

The Pest In Class podcast from FieldRoutes is your destination for hearing insight, inspiration, and stories from fellow pest control industry leaders and entrepreneurs. Pest In Class host Amanda Salvatore will interview a new leader each episode as FieldRoutes celebrates the success of its customers while delivering software solutions to help them along their growth journey.

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