Breaking Barriers: The Importance of Gender Diversity in Pest Control

In a male-dominated industry such as pest control, engagements with customers tend to be impersonal and transactional.

These circumstances motivated Suzy Rayner to lead with empathy when she interacts with customers so that she can meet them where they are.

Rayner joins us on this episode of Pest in Class to share her story of incredible resilience and how she turned the adversities she faced in her personal life into a strength. She also talks about how she started her company, Valkyrie Pest Solutions, and why she uses a trauma-informed lens when engaging with customers.

Join Rayner and host Amanda Salvatore as they discuss:

• [06:00] How Rayner improved the customer experience

• [21:57] Why it’s crucial to use a “trauma-informed lens” with customers

• [34:35] The importance of gender diversity in pest control

Check out these resources from the podcast:

• Valkyrie Pest Solutions

• FieldRoutes

To hear more stories from the pest control industry, subscribe to Pest in Class on Apple Podcasts, Spotify, or Amazon Music, or subscribe on YouTube to watch episodes. And as always, FieldRoutes welcomes your review and rating.