Podcast

21: The Bug Whisperer: Spreading Pest Knowledge Via Social Media

Dec 05, 2023

1 min read

21: The Bug Whisperer: Spreading Pest Knowledge Via Social Media

Episode Overview

When you reach for a can of bug spray, you want it to work fast and wipe out that pest.

But have you ever given thought to what went into making that can of Raid or Sevin or what formulas go into professional pest control applications?

Cassie Krejci, known on social media as “Cassie the Bug Doc," is here to answer that and more as we dive into her work as an entomologist for Rentokil Initial.

Cassie takes us through her journey to stepping out of the labs of academia and moving into an industry where she could make a larger impact on making the world a healthier place.

Join us as we discuss:

[4:26] The public health side of being an entomologist
[22:10] How gatekeeping pest control information hurts us all
[29:12] Why winning on social media is easier if your company has a face

Check out these resources we mentioned during the podcast:

Rollins Urban and Structural Entomology Facility

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About the Show

The Pest In Class podcast from FieldRoutes is your destination for hearing insight, inspiration, and stories from fellow pest control industry leaders and entrepreneurs. Pest In Class host Amanda Salvatore will interview a new leader each episode as FieldRoutes celebrates the success of its customers while delivering software solutions to help them along their growth journey.