Marketing

Termite Awareness Week

SEO Title | Termite Awareness Week
Dots SVG Image

Being in the pest control industry, you know the devastating destruction that termites can cause.

To bring more awareness to this issue, in 2011 the National Pest Management Associate (NPMA) started Termite Awareness Week to encourage homeowners and others to inspect their property for termites before they become destructive. Termite Awareness Week takes place the first full week before spring is declared. This year, that happens to be March 8 – 14, 2020.

The NPMA conducted a study and found that 38% of U.S. adults worry about discovering termites in their home, 33% have or know someone who has experienced termite damage and despite these concerns, more than half (52%) of Americans have never had their homes inspected.

NPMA also notes the following things you can do to spread awareness during this week:

  • Call attention to problematic species in your region, use company call statistics, customer stories if possible, offer tips

  • Post only termite-related posts to your Twitter feed

  • Use the hashtag #TermiteAwarenessWeek in all posts and interactions

  • Devote your Facebook page to termites for the week

  • Create a termite-focused board on Pinterest

  • Solicit pictures of wood damaged by termites; offer a prize and help for the most damage you see

In addition, NPMA created a very interesting tiny termite house video to show how quickly termites can cause destruction.

Now that you’ve created marketing campaigns and called attention to this event, is your pest control company ready for the influx of new business? Probably not if you’re still running your business manually. Need more reasons to automate your business? Here are three:

  • Reduce paper waste– The cost of paper goes beyond just dollars and cents. Employee satisfaction, data security, and clutter are all expenses to consider. Going paperless is the best thing you can do for your pest control business and the environment.

  • Automate billing and collections– When you automate your billing and collections, you’re making it easier for your customers to pay. Automated billing software also decreases errors and reduces administration costs.

  • Increase customer satisfaction– You can increase customer satisfaction by making it easier for them to manage their account, pay their invoice, and schedule their next appointment online through customer portals.

Conclusion

When you run your pest control business manually, you’re wasting your most valuable commodity – your time.

Patrick McKittrick
Subscribe to our weekly email newsletter

Wanting more? Check out some of our other blog posts!

Schedule A Free Demo
Effective Pest Control Methods: Best Practices & Strategies blog image
Business Efficiency

Effective Pest Control Methods: Best Practices & Strategies

Learn about physical, biological, and chemical methods of pest control, plus how you can orchestrate elements of each into an integrated pest management plan.

210 Standout Pest Control Company Names for 2023 image
Business Growth

210 Standout Pest Control Company Names for 2023

Pest control company owners need to choose business names that distinguish their brands. Get guidance from FieldRoutes, plus inspiration from more than 200 pest control company name ideas.

200 lawn care names image
Business Growth

200 Best Lawn Care Business Names to Attract Customers

In the green industry, a company name sets a business apart from its competitors. Looking for an effective and memorable name? Check out these lawn care business name ideas.

how to start a lawn care business image
Business Growth

How to Start a Lawn Care Business: A Step-by-Step Guide [2023]

Ready to start your own lawn care business? Follow this step-by-step guide to build a solid foundation for business success.

pest control business value image
Business Growth

How To Value A Pest Control Business: A Comprehensive Guide

Ready to sell your business? Learn how to value your pest control business and effective ways to increase your company’s value to make it more attractive to buyers.

Groundskeeper salary image
Reports And Analytics

Landscape and Lawn Care Crew Member Salaries By State 2023

Landscape and lawn care pay rates are up year-over-year across the nation, according to salary data from Payscale.com

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule A Free Demo
Graphic Conversion Panel