Business Growth

How To Improve Your Pest Control Website SEO

Local pest control companies are always competing for better positions in the online search results — and for good reason. Higher rankings typically translate into more website visitors, which of course improves your chances of gaining new customers.

SEO Title | How To Improve Your Pest Control Website SEO
Dots SVG Image

Local pest control companies are always competing for better positions in the online search results — and for good reason. Higher rankings typically translate into more website visitors, which of course improves your chances of gaining new customers.

Unsurprisingly, a PCT Online survey found that 88% of customers looking for pest control services use search engines over other channels to find providers. To show up for those searches, you need a fully optimized website – and search engine optimization (SEO) is essential for capturing that online traffic from your potential customers.

As Google and other major search engines continue updating their algorithms, SEO seems to always be in a state of flux. What worked in the past may not provide the best results going forward. With that said, some strategies have maintained their importance over the years, and covering these bases holds the key to ranking high for your most popular industry keywords.

  • A secure, accessible, and responsive website

  • A website with a fast loading time (including mobile page speed)

  • A domain that has decent age and authority

  • Optimized on-page content (also known as on-page SEO)

  • Links from authoritative websites (off-page SEO)

SEO takes a lot of time and constant attention to execute properly. Here are some quick tips you can use to begin optimizing your pest control website:

Optimize Your On-Page Content

On-page SEO requires using targeted keywords on all your pages and using those keywords to optimize the meta titles and descriptions that are visible in the search engine results pages (SERPs).

When used together, all of these measures can help your pages stand out in search rankings and make it easy for the search engine bots to interpret the page. They also give prospects and customers relevant previews of the page they are clicking. Incorporating keywords in the title, URL, and meta description are all simple ways to rank for specific phrases in the search results.

Discover Keywords And Create Content Around Them

Finding the targeted keywords that your customers use when searching online for pest control services essential. While many users search for “pest control company,” there are so many other keywords you can use to your advantage.

For instance, you can use “pest control company + your location” as one variation in your content, as well as other competitive regions where you serve. Targeting users in this manner can help you gain visibility with your local audience. You can also try using specific services, like “mosquito control,” “wasp exterminator,” “termite treatment cost” or some other variation.

Optimize Your Website Structure

Believe it or not, the search algorithm Google uses to crawl through your website can get confused pretty easily. In many cases, this is due to an inconsistent website structure.

Just like users, search engines love seeing clean on-site navigation with essential information such as a Home, About, Privacy Policy, and Contact pages. These pages should also have a clean URL structure (ex. “https://yourdomain.com/about-us” for your About Us page).

Don’t Forget To Optimize Your Images

Each image on your website should have descriptive text added to its metadata, accompanied by an ALT tag. The ALT tag is something that search engines crawl through to serve content in the Images part of the search engine results pages.

So, make sure that you optimize your images, in addition to your pages. Go to your Gallery and start renaming your images based on what they represent. In the “ALT tag” part, make sure to use a keyword so that your images show up in the popular search queries.

Publish Content Regularly

Fresh content is critical for SEO. Publishing it regularly can help you position yourself as a leader in the pest control industry. This also has the added benefit of helping you build a returning audience and generating more traffic to your website.

Make sure to include keywords in your content, too. It is especially important if you want to rank for some high-volume search queries. The more people that come to your website to read your content, the greater your website’s authority will be on search engines.

Remove Anything That Slows Down Your Website

One, surprising element that factors into your rankings is page speed. This means any competitor with a faster-loading website could outrank you. Indeed, if competing sites core higher on their Core Web Vitals, it could be game over for your rankings.

Some of the best ways to speed up your website include:

  • Reducing the size of the images and video on your pages

  • Minimizing HTTP requests

  • Minifying and combining files

  • Deferring the JavaScript loading times

  • Reducing server response times

  • Choosing a solid hosting provider

Last but not least, is link building, which falls under the off-page SEO category. There are two types of links: internal and external. Internal links point from one page of your website to another, while external links — also known as backlinks — come from other web pages. Since they come from external websites, these links establish credibility and can give your website better authority. Both are essential to improving your SEO.

The best way to focus on link building is by building relationships with other websites. Get started by doing a link exchange with some of your partners, giving and receiving testimonials, and writing good guest posts.

Final Thoughts

As you can see, SEO is just like a puzzle. It includes many different elements that can help you rank higher and be present in the search engine results pages. We hope this guide serves as your roadmap to improving the SEO of your pest control website.

If you ever feel like you need a hand in this department, give FieldRoutes a call. Our Marketing Suite includes personalized SEO services as well as paid search assistance to help get your rankings on track.

Subscribe to our weekly email newsletterJoin our email list to stay up to date on FieldRoutes news, promotions, webinars, and other handy resources.

Wanting more? Check out some of our other blog posts!

Schedule a free demo
Pest salary blog image
Reports And Analytics

Pest Control Technician Salaries By State And City 2023

Inflation and the cost of doing business continue to put a squeeze on Americans. But there's good news for pest control technicians: They're not being left behind when it comes to rising salaries.

SEO Image | Technology Trends For Software In 2023
Technology

Technology Trends For Software In 2023

Field service businesses that specialize in pest control and lawn care need to stay on top of technology trends in 2023. Find out what they are here.

SEO Image | Get What You Need From Software Made For Growth And Satisfaction
Business Growth

Get What You Need From Software Made For Growth And Satisfaction

How great is the feeling when you’re doing the important work in your business and you enter the highest state of focus and concentration? It feels like you can zoom through tasks and finish all the BIG THINGS that you enjoy most about being an entrepreneur.

SEO Image | Your Data Belongs To Your Business
Business Growth

Your Data Belongs To Your Business

While FieldRoutes is confident that we’ll be your best business partner, we also believe that your data is yours should you want to try something new.

SEO Tital | The States Of The Industries For Pest And Lawn
Reports And Analytics

The States Of The Industries For Pest And Lawn

Challenges and changes that have confronted business owners in pest control and in lawn and landscape in the last three years haven't dampened optimism as a new year approaches.

FRT-Blog-Holiday-Gifts-1222
Productivity

Best Gift Ideas For Pest Control Professionals This Holiday Season

We owe a debt of gratitude to the pest control technicians who ensure the only thing crawling down our chimneys is Santa, and this time of year presents the perfect opportunity to say thanks. For the pest management service technician who handles all the creepy-crawlies so you don’t have to, consider the following holiday gift ideas.

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule a free demo
Dummy Switchback Image