Go-Forth Extends Reach With ‘Super Pole’ Ad During Big Game
Two questions already loom well ahead of pro football’s biggest game in February 2026:
Will the Philadelphia Eagles repeat as champions?
Will Go-Forth Home Services repeat as a local advertiser during the most watched television broadcast of the year?
The FieldRoutes customer based in High Point, North Carolina, and owned by Leah and Chase Hazelwood made its big-game debut Feb. 9 by producing its own 30-second spot that aired across the 16-county Piedmont Triad market on Fox affiliate WGHP.
"This is brand awareness, brand building, but it also gets us into a marketing medium that we've not been typically involved in," says Gary Corns, executive vice president and chief brand officer for Go Forth Marketing.
Above: Go-Forth Home Services' Super Pole offers long-range utility during pest control service (photos courtesy of Go Forth Marketing).
A digital ad at the TV station’s website garnered 528,000 impressions by Feb. 28, Corns reports, to go with 63,300 completed video views and a video completion rate of 57.90%.
The company, which opened as Go-Forth Pest Control in 1959 and rebranded to Go-Forth Home Services in 2024, has relied heavily on digital advertising while expanding to 18 locations from Maryland to Georgia, to more than 200 employees, and to the No. 39 position in the PCT Top 100 in 2024 ($24.8 million in revenue in the previous year).
Go Forth Marketing used social media channels to tease its "Super Pole" commercial and introduce the falsetto stylings and disco dance moves of Sweat, aka Sean Butler, editor and motion graphics artist at Go Forth Marketing.
For visibility, these comedic 30 seconds showcasing the "Super Pole," engineered to better serve pest, plumbing, and HVAC customers, and frustrated CEO Chase Hazelwood ("I said 'Bowl,' with a -B'") will be difficult to top. Go-Forth Home Services’ ad, initiated around Thanksgiving by Creative Director John Sowinski and casting Go Forth Marketing team members, aired just after the first half ended and during the minutes before the start of Kendrick Lamar's performance in the halftime show.
Above: The Go Forth Marketing team in their commercial that aired during the pro football championship game Feb. 9.
The game, in which the Eagles defeated Kansas City 40-22, set a U.S. pro football championship record with an average of 127.7 million viewers on Fox and other platforms, according to Sports Media Watch. The halftime show delivered a record audience of 133.5 million.
Viewership numbers in the Piedmont Triad aren't publicly available, but it’s safe to say the “Super Pole” reached thousands of viewers. The Piedmont Triad TV market, which includes Greensboro, Winston-Salem, and High Point, is home to 766,980 households and is the nation's 46th-largest.
"Everybody's phones were blowing up with people texting us and calling us," says Corns, who appears in the ad's final scene.
And, for the record, Hazelwood is as thrilled with the ad’s results as any Eagles fan is with the game’s outcome.
“When I said I wanted a Super Bowl ad, I didn’t expect our team to take it so literally,” Hazelwood says. “Instead of the big game, we got ‘SUPER POLE’—a new, ridiculously long, all-in-one HVAC, pest control, and plumbing tool.
“Was it a misunderstanding? Yes. Was it intentional? Absolutely. And judging by the response, people love a multi-purpose pole more than I ever imagined!”
Above: The Go Forth Marketing team during the commercial shoot.
Corns says Go Forth Marketing produced the ad within its $20,000 budget, although he couldn’t disclose the cost of the 30 seconds of local TV time and digital placement. While national advertisers spent a reported $8 million per 30-second spot, local commercials for this game in key markets can range from $20,000 to $50,000, according to AdWeek.
Asked why other pest control or home services companies should consider advertising in the next big game, Corns says Go-Forth continues to see opportunity.
"While I would say in this market space we are probably as well-known as national chains, we still have room to grow," he says. "We did it to build that brand awareness and strengthen it even more and to reinforce the additional services."
Whether the Eagles can follow the Chiefs as back-to-back champions is a question for sports analysts to debate. But will Go-Forth Home Services repeat as a performer in the next championship game?
They might. Maybe.
"The responses we've gotten locally from people who've seen it and reached out to us and said, 'Hey, how cool is this?'" Corns says, "I think we'll probably be doing it again.
"Possibly."
