Marketing

4 Ways To Improve Your Google AdWords Performance

Are you not receiving the results you expected from your efforts in Google AdWords? Well, you’re not alone. There are many AdWords users that are simply unaware of the tools at their disposal. At Lobster Marketing, we know that a successfully run AdWords account is quite an art and that there are many pieces to the puzzle that can assist you in reaching your goals. To have an optimally run Google AdWords account that yields great results, there are many factors involved. Right now we are going to shed some light on 4 of the avenues that can help dramatically improve performance. 

SEO Title | 4 Ways To Improve Your Google AdWords Performance
Dots SVG Image

Are you not receiving the results you expected from your efforts in Google AdWords? Well, you’re not alone. There are many AdWords users that are simply unaware of the tools at their disposal. At Lobster Marketing, we know that a successfully run AdWords account is quite an art and that there are many pieces to the puzzle that can assist you in reaching your goals. To have an optimally run Google AdWords account that yields great results, there are many factors involved. Right now we are going to shed some light on 4 of the avenues that can help dramatically improve performance. 

Take Advantage of Ad Extensions

First, be sure to take advantage of ad extensions. Ad extensions equal improved quality in Google’s eyes. The higher your quality score, the better your ad rank. And your ad rank determines your ad position. Think dominoes here. Ad extensions are a piece in the game that will affect another piece and a very important one at that. Obviously, we want the highest average position possible because those positions are the ones that will draw the most attention.

Now, what kind of ad extensions are there? I’m glad you asked! The following are just a few examples of ad extensions available for you to use.

  • Structured Snippet Extensions

  • Call Out Extensions

  • Location Ad Extensions

  • Site Link Extensions

  • Call Extensions

Keep Your Ad groups and Keywords Tightly Themed

Google is all about making sure that a user is receiving relative information based on the query searched. And they are also all about AdWords users receiving quality leads. Happy businesses, happy customers…..everybody wins. One of the ways Google accomplishes this is by rewarding AdWords users that keep their ad groups and keywords tightly themed. This is why it is important that your ads and keywords are highly relative and tightly themed together.

Read the rest in our post coming soon…

Subscribe to our weekly email newsletterJoin our email list to stay up to date on FieldRoutes news, promotions, webinars, and other handy resources.

Wanting more? Check out some of our other blog posts!

Schedule a free demo
Pest salary blog image
Reports And Analytics

Pest Control Technician Salaries By State And City 2023

Inflation and the cost of doing business continue to put a squeeze on Americans. But there's good news for pest control technicians: They're not being left behind when it comes to rising salaries.

SEO Image | Technology Trends For Software In 2023
Technology

Technology Trends For Software In 2023

Field service businesses that specialize in pest control and lawn care need to stay on top of technology trends in 2023. Find out what they are here.

SEO Image | Get What You Need From Software Made For Growth And Satisfaction
Business Growth

Get What You Need From Software Made For Growth And Satisfaction

How great is the feeling when you’re doing the important work in your business and you enter the highest state of focus and concentration? It feels like you can zoom through tasks and finish all the BIG THINGS that you enjoy most about being an entrepreneur.

SEO Image | Your Data Belongs To Your Business
Business Growth

Your Data Belongs To Your Business

While FieldRoutes is confident that we’ll be your best business partner, we also believe that your data is yours should you want to try something new.

SEO Tital | The States Of The Industries For Pest And Lawn
Reports And Analytics

The States Of The Industries For Pest And Lawn

Challenges and changes that have confronted business owners in pest control and in lawn and landscape in the last three years haven't dampened optimism as a new year approaches.

FRT-Blog-Holiday-Gifts-1222
Productivity

Best Gift Ideas For Pest Control Professionals This Holiday Season

We owe a debt of gratitude to the pest control technicians who ensure the only thing crawling down our chimneys is Santa, and this time of year presents the perfect opportunity to say thanks. For the pest management service technician who handles all the creepy-crawlies so you don’t have to, consider the following holiday gift ideas.

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule a free demo
Dummy Switchback Image