Marketing

4 Ways To Improve Your Google AdWords Performance

Aug 25, 2017
2 min read
SEO Title | 4 Ways To Improve Your Google AdWords Performance

Are you not receiving the results you expected from your efforts in Google AdWords? Well, you’re not alone. There are many AdWords users that are simply unaware of the tools at their disposal. At Lobster Marketing, we know that a successfully run AdWords account is quite an art and that there are many pieces to the puzzle that can assist you in reaching your goals. To have an optimally run Google AdWords account that yields great results, there are many factors involved. Right now we are going to shed some light on 4 of the avenues that can help dramatically improve performance. 

Take Advantage of Ad Extensions

First, be sure to take advantage of ad extensions. Ad extensions equal improved quality in Google’s eyes. The higher your quality score, the better your ad rank. And your ad rank determines your ad position. Think dominoes here. Ad extensions are a piece in the game that will affect another piece and a very important one at that. Obviously, we want the highest average position possible because those positions are the ones that will draw the most attention.

Now, what kind of ad extensions are there? I’m glad you asked! The following are just a few examples of ad extensions available for you to use.

  • Structured Snippet Extensions

  • Call Out Extensions

  • Location Ad Extensions

  • Site Link Extensions

  • Call Extensions

Keep Your Ad groups and Keywords Tightly Themed

Google is all about making sure that a user is receiving relative information based on the query searched. And they are also all about AdWords users receiving quality leads. Happy businesses, happy customers…..everybody wins. One of the ways Google accomplishes this is by rewarding AdWords users that keep their ad groups and keywords tightly themed. This is why it is important that your ads and keywords are highly relative and tightly themed together.

Read the rest in our post coming soon…

Wanting more? Check out some of our other blog posts!

Is Business Coaching for Pest Control Businesses Worth It?
Business Growth

Is Business Coaching for Pest Control Businesses Worth It?

Learn how business coaching can help pest control businesses boost growth, improve operations, and retain customers. Explore benefits, signs, and tips.

9 Best Scheduling Apps for Pest Control Businesses
Business Growth

9 Best Scheduling Apps for Pest Control Businesses

Discover the 9 best pest control scheduling apps for 2025. Compare pricing, features, and top picks to streamline operations and boost efficiency.

6 Tips and Strategies for Succeeding in a Turbulent Economy from Dan Gordon of PCO Bookkeepers
Business Growth

6 Tips and Strategies for Succeeding in a Turbulent Economy from Dan Gordon of PCO Bookkeepers

A chaotic economy in 2025 is a concern to consumers and to pest control company leaders. Dan Gordon, founder and managing member of PCO Bookkeepers & M&A Specialists and a former pest control company owner, offers actions and strategies that can help companies navigate.

Pest Control Sales Commission Structures (Boost Employee Motivation)
Sales

Pest Control Sales Commission Structures (Boost Employee Motivation)

Discover how implementing an effective commission structure can incentivize your pest control sales team and boost business revenue.

Difficult Pest Control Customers: When to Walk Away
Customer Retention

Difficult Pest Control Customers: When to Walk Away

Learn how to handle difficult pest control customers, spot red flags early, and know when it's time to walk away to protect your business.

 Benefits of Pest Control Uniforms (+Safety & Branding Tips)
Business Growth

Benefits of Pest Control Uniforms (+Safety & Branding Tips)

Discover how pest control uniforms boost safety, brand trust, and team efficiency while helping meet OSHA compliance and improve professionalism.

FieldRoutes helps field service companies simplify, scale, and grow.

Graphic Conversion Panel