Customer Communication

3 Ways to Attract More Customers

May 26, 2020
3 min read
SEO Title | 3 Ways to Attract More Customers
Dots SVG Image

As a pest control business owner, you’re always on the quest for new customers. Although you may have built up a large customer base, the fact is, you need new customers to ensure you’ve scaled your business for the long haul. Repeat customers can be fickle and either move away or change their minds when it comes to pest control services. That said, here are three ways to attract more customers.

SEO and Local SEO

SEO (Search Engine Optimization) helps you improve your rankings in online search results so more people can find you. Traditional SEO helps you stand out on a national level; however, local SEO helps you promote your products and services to local prospects and customers. Are you wondering if this is something you should be doing to promote your pest control business? According to the Search Engine Journal, the answer is a resounding, “Yes.” Take a look at these statistics they’ve compiled:

  • 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day

  • 78% of local-based searches on a mobile device end in purchases being made offline

  • 18% of local mobile searches lead to a sale within one day

Local SEO is essential because it improves your exposure in Google from local searches. Without it, you could get buried halfway down the page.  

Paid Search

Today’s online advertising is a bit more sophisticated than in the good old days when you paid to have your business advertised in print publications such as the newspaper or phonebook. Online advertising can be complicated and overwhelming with the number of options like paid social media, paid videos, display advertising, and so forth.

However, as a pest control business owner, paid search is an online marketing tool with which you should familiarize yourself. So, what does it do? Paid search marketing matches your online ads with prospects that are searching for your products or services. For example, you can advertise your pest control business within the sponsored area of a search engine, or a partner site by paying each time your ad is clicked. This is also known as pay per click or PPC.

How does it work? Paid search marketing works by bidding on certain keywords, such as “termite” or “pest control.” When those keywords are searched by potential customers, your ad will appear. The benefit of paid search is the ability to select exactly what keywords you want your ad to appear with when searched and how much you’re willing to pay for each click.

Reviews and Referrals

Lastly, an easy and cost-effective way to promote your pest control business is through customer reviews and referrals. According to Forbes, “ … a Google review can shape your business far more than a Google Ad.” Reviews are important because they can lead to increased sales, increase your brand awareness, and improve your search engine results. Take a look at these statistics:

  • 90% of shoppers read at least one online review before deciding to visit a business

  • 88% of consumers trust online reviews as much as personal recommendations

  • 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business

Your customers are your best advocates, so it only makes sense that they are seen as more reliable than advertising by friends and family. Asking them for referrals and/or creating a referral incentive program is one of the best ways to gain new customers. A Texas Tech study found that 83% of consumers are willing to refer a friend after a positive experience, but only 29% actually do because they were never asked.

Subscribe to our weekly email newsletter

FieldRoutes needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Wanting more? Check out some of our other blog posts!

Schedule A Free Demo
Lawn Care Email Marketing Best Practices
Marketing

Lawn Care Email Marketing Best Practices

Discover how lawn care professionals can supercharge their businesses through effective email marketing campaigns, segmentation, and automated email sequences.

Lawn Care Services You Should Be Offering
Products And Services

Lawn Care Services You Should Be Offering

Whether you're a new business in the green industry or just evaluating your landscape offerings, discover a list of essential, highly-profitable lawn care services.

20 Essential Pest Control Interview Questions & Answers
Recruiting

20 Essential Pest Control Interview Questions & Answers

These 20 sample interview questions and answers give you a place to start. Tailor them to your interview process so you can hire the best pest control technicians in your service area.

How to Grow Your Lawn Care Business
Business Growth

How to Grow Your Lawn Care Business

Learn how to develop successful strategies to improve your operations, enhance customer satisfaction, and accelerate the growth of your landscaping and lawn care business.

IGNITE 2023: FieldRoutes + Aspire gather field service pros in Las Vegas
Business Growth

IGNITE 2023: FieldRoutes + Aspire gather field service pros in Las Vegas

FieldRoutes and Aspire welcome field service pros to Las Vegas for IGNITE! Check back to this blog for insights, learning, and inspiration from the event!

Top 12 Pest Control Franchise Opportunities
Business Growth

Top 12 Pest Control Franchise Opportunities

Check out our top picks for pest control franchise opportunities. These franchises offer proven business models, strong brand recognition, and extensive support to help you succeed in the pest control industry.

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule A Free Demo
Graphic Conversion Panel