SEO Title | When Happy Customers Speak Up: How to Increase Word of Mouth Marketing
Dots SVG Image

When one thinks about social media, Facebook, Twitter, Instagram, and the like probably come to mind.

So here’s a question: What did we do before “social media?” The answer is that we still shared our messages socially.  We talked to our friends, family, and colleagues about our experiences. The technical term for this is Word Of Mouth Marketing (WOMM).

Why is Word Of Mouth Marketing Important?

According to Nielsen, 83% of buyers trust friends' and family’s recommendations over all other forms of advertising. This is likely because consumers have shared values and experiences with the people with whom they are closest. In fact, 64% of brands agree that word of mouth marketing is more effective than traditional methods.

How to Move Your Customers to Make You Known

When your customers reach the point in the customer lifecycle where they desire to share about their positive experiences with your company, this is a sign that your business is in a good place, and it’s likely to get even better in the future. But what specific steps can you take to get to this “good place?”

Engage

This is your opportunity to show customers that they are more than just a number—they’re people that you and your company actually care about. Listen to what your customers need. What are their pain points? Once you listen, do the work of responding. This type of listening and responding is what takes place in a healthy relationship. And who doesn’t like to share about when they are in a strong, growing relationship?

Equip

In other words, give your customers something worth talking about. It’s critical that your business lives up to its advertisements. Whether it be service, products, knowledge, or customer service, equip your customers with an experience worth talking about in the most positive way possible. You can also equip your customers with a concrete message to share in the form of branded content, pictures, or even a case study. The point is that you make it easy and convenient for your customers to share. 

Empower

Sometimes, customers need guidance and coaching. They’ve had a good experience with your company, but they may not always know the most effective way to share it. This is where you come in. Let them know that their opinion matters. Whether they realize it or not, they are people of influence. From challenging them to share and tag your account on their social media accounts to running contests asking customers to help you help them, the reach that customers have is at a level never seen before because of social media. That being said, your business can’t afford to discount the power of the everyday conversation as 90% of word-of-mouth marketing happens offline.

The saying goes that “our words have power.” It’s vital to your company’s continued growth that you leverage this truth. Take advantage of the meaningful connections provided through your customers’ interpersonal relationships. Positively engage with them, equip customers to be your representatives, and empower them with the tools to do so. With this winning combination, you can trust that your business’s reach will be more meaningful and travel further than ever.

William Chaney
William ChaneyChief Executive Officer
Subscribe to our weekly email newsletterJoin our email list to stay up to date on FieldRoutes news, promotions, webinars, and other handy resources.

Wanting more? Check out some of our other blog posts!

Schedule a free demo
top strategies for fb ads image
Marketing

Top Strategies for Creating Pest Control Facebook Ads

Facebook is a powerful marketing tool for pest control businesses as 70% of US adults use it. Learn how to optimize Facebook Ads for pest control, including benefits, setup, and cost.

Pest salary blog image
Reports And Analytics

Pest Control Technician Salaries By State And City 2023

Inflation and the cost of doing business continue to put a squeeze on Americans. But there's good news for pest control technicians: They're not being left behind when it comes to rising salaries.

SEO Image | Technology Trends For Software In 2023
Technology

Technology Trends For Software In 2023

Field service businesses that specialize in pest control and lawn care need to stay on top of technology trends in 2023. Find out what they are here.

SEO Image | Get What You Need From Software Made For Growth And Satisfaction
Business Growth

Get What You Need From Software Made For Growth And Satisfaction

How great is the feeling when you’re doing the important work in your business and you enter the highest state of focus and concentration? It feels like you can zoom through tasks and finish all the BIG THINGS that you enjoy most about being an entrepreneur.

SEO Image | Your Data Belongs To Your Business
Business Growth

Your Data Belongs To Your Business

While FieldRoutes is confident that we’ll be your best business partner, we also believe that your data is yours should you want to try something new.

SEO Tital | The States Of The Industries For Pest And Lawn
Reports And Analytics

The States Of The Industries For Pest And Lawn

Challenges and changes that have confronted business owners in pest control and in lawn and landscape in the last three years haven't dampened optimism as a new year approaches.

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule a free demo
Dummy Switchback Image