FieldRoutes 2025 Customer Awards: Honoring Innovation & Industry Leadership

Just a few weeks ago, we were proud to shine the spotlight on some outstanding individuals and organizations shaping the pest control industry with our 2025 Customer Awards at Ignite ‘25 in Anaheim. This year's winners represent a who’s who of the industry who have all achieved remarkable success and made significant contributions to their communities.

Our award categories, including the Founders Award and Excellence Achieved, represent not only financial success but also the values-driven approach that defines the most successful pest management businesses today. Please join us in celebrating our winners and finalists.

FieldRoutes Founders Award: Breanna Neerland, Kwik Kill Pest Control, Inc.

The Founders Award recognizes an individual who embodies our core values: Change Lives, Achieve the Extraordinary, and Be a Dream Team. This year's winner, Breanna Neerland of Kwik Kill Pest Control, Inc., has done exactly that, making an undeniable difference within her organization, community, and the pest industry. 

Over the past decade, Breanna’s contributions to the pest control industry are undeniable. Starting as a technician at Kwik Kill, she’s held nearly every position, advancing to her current role as Vice President. Always looking to drive operational excellence, Breanna transformed the company from pen and paper to a mobile, paperless system in 2019. Then in 2023, she took the next step, leading the conversion from ServSuite to FieldRoutes, further modernizing operations and ensuring Kwik Kill's continuous growth.

Beyond her company, Breanna actively serves the pest services community. Inspired by her own experiences, she founded and chairs Wisconsin's Professional Women in Pest Management (PWIPM) chapter, and is actively building a community for women in the field. She’s also a board member and Treasurer for the Wisconsin Pest Control Association.

Likewise, as the State Policy and Affairs Representative for Wisconsin, Breanna advocates for fair legislation to protect public health and advocate for the pest industry. As a graduate of NPMA's Executive Leadership Program, she now mentors others and serves on multiple committees, and her passion and dedication continue to push the industry forward.

Founders' Award Finalists

Alongside Breanna Neerland, two other exceptional organizations and leaders were named as finalists for the Founders' Award, each demonstrating profound dedication to their teams and communities:

All U Need Pest Control: Since adopting FieldRoutes in 2018, All U Need Pest Control has grown from $300K to an $31M in revenue, expanding to over 55,000 customers across 12 offices in three states. They’ve also reduced cancellation rates by over 60% while increasing technician stops by over 40% and improving CSR hold times by 70%. Their efforts have placed them on the PCT Top 100 list for three consecutive years and earned recognition on the prestigious Inc. 5000. Outside of their success, Chief Operating Officer, Kyle Selbach is a Gulfshore 40 Under 40 honoree, Florida Pest Management Association board member, ACT board president, and FieldRoutes Pathfinder member.

Kyle Turner and Jason Reboja, Pro Active Pest Control: Kyle Turner and Jason Reboja exemplify strong, principled leadership at Pro Active, driving the success of their team. Their dedication to integrity and good old-fashioned hard work sets the standard for excellence at the organization, inspiring growth and achievement year after year. With their leadership, Pro Active continues to reach new heights and achieve remarkable results.

FieldRoutes Excellence Achieved Award: The Team at Fox Pest Control

The Excellence Achieved Award recognizes organizations that have achieved significant growth and performance by leveraging FieldRoutes. This year’s winner, Fox Pest Control, has achieved impressive expansion while using FieldRoutes to scale operations and improve their customer relationships.

Their rapid growth presented unique challenges, which led them to partner with FieldRoutes to innovate their processes and operate more efficiently. Their strategic use of the platform has been instrumental in streamlining sales, dispatching, and customer service.

To create a more efficient sales process, Fox Pest Control integrated FieldRoutes with Salesforce, transforming how their inside sales team manages leads. This powerful integration has enabled better lead tracking and automated data syncing, resulting in higher conversion rates and improved team productivity.

The team also developed a new dispatch program using FieldRoutes to streamline scheduling, reduce technician drive times, and improve customer service. Color-coded tabs now act as a visual "holding pen," allowing reps to manage availability in real time, and enabling dispatchers to assign routes more efficiently. This system ensures customer requests are handled promptly, often on the same day.

Excellence Achieved Finalist: The Team at Ridd Pest Control

Like the team at Fox, our Impact Award finalist, Ridd Pest Control, has achieved tremendous success with FieldRoutes. In 2024, they grew to $25 million in revenue, earning a ranking on the PCT Top 100 list for that year. Their success continued into 2025, with 8,199 new accounts added as of May 29, generating nearly $7 million in new revenue. The team anticipates they will add another 10,000 to 15,000 customers, using FieldRoutes to scale fast and streamline operations. 

The FieldRoutes Impact Award: Alta Pest Control Team

The Impact Award celebrates those making a significant difference in their community, and this year, Alta Pest Control earns the honor for their people-first philosophy and innovative contributions.

Alta’s culture is built on five core values: Communicate, Full Send, Take Ownership, Become More, and Climb Together. These principles are brought to life through monthly campaigns, storytelling from leadership, and employee spotlights. Their "Become More" virtual series inspires personal and professional growth, and their suggestion box system turns employee front-line feedback into tangible improvements, and ensures everyone on the team is heard.  

Alta also gives back to their community through team-led charitable initiatives and industry mentorship, sharing systems and strategies with smaller operators. Their commitment to blending technology with a personal touch clearly demonstrates their leadership within the pest community.  

FieldRoutes Rookie of the Year Award: Yardline Pest Control

The Rookie of the Year Award recognizes new FieldRoutes users who have achieved exceptional results. This year’s recipient is Yardline Pest Control, which was founded in March 2025. Their thoughtful and strategic approach to technology adoption, including FieldRoutes, has powered them to streamline operations, elevate service delivery, and triple their client base within just four months.

This fast growth is supported by a meticulous approach to their FieldRoutes integration, including a tailored onboarding program that ensures their technicians are proficient right away. Their innovative use of FieldRoutes is already differentiating them from other service providers, positioning them as a premier pest management organization within their community.

Rookie of the Year Finalist: O.J. Hoskin, Proforce Pest Control

O.J. has made an immediate impact at Proforce Pest Control, consistently excelling within his first 30 days of employment. His adept utilization of the FieldRoutes platform and its sales process has had a direct impact on sales for his organization. Demonstrating a complete willingness to learn, O.J. is quickly emerging as a strong leader through his effective use of FieldRoutes.

Setting the Standard for Industry Excellence

Congratulations to all our winners and finalists. Your success proves that innovation, strong leadership, and a people-first approach are the keys to building a better future for the pest control industry. Your achievements are a source of inspiration, showcasing how technology like FieldRoutes can fuel professional growth, improve efficiency, and create a competitive edge.

Thank you to everyone who submitted nominations and joined us to celebrate these exceptional leaders. We're already looking forward to hearing about the incredible stories next year's nominations will bring.