Most pest control companies market in bursts: a big spring push, maybe a fall reminder, and long stretches of silence in between. That silence is where customers forget you, let service lapse, or shop around at renewal time. The operators who send 10 or more targeted campaigns a year aren't sending more noise — they're covering every revenue moment, from winning the first contract to protecting the recurring service they've already earned.

In this session, Holly May and Kevin Lovell will walk you through a full-year marketing calendar built around the four jobs every campaign should do: acquisition, upsell, win-back, and renewal. You'll see how to line up each quarter with pest season, from spring ant and termite pressure to fall rodent re-entry, and how to shift timing for your climate. Then they'll go inside Marketing Pro to build it live: the audiences, the email and direct mail content, and the automated campaigns that keep running after you set them up.

You'll leave knowing exactly which campaigns to build first, and a clear plan for your next 90 days — before spring demand hits.

You'll walk away knowing how to:

• Structure a full-year campaign calendar where every quarter has a revenue job and every month lines up with the pests your customers are dealing with

• Build campaigns for the full customer lifecycle (acquisition, upsell, win-back, and renewal) so growth doesn't depend on new leads alone

• Set up the Marketing Pro audiences that matter most, including new customers, abandoned leads, and direct mail