The 2026 Pest Control State of the Trades report made one thing clear: optimism is up, but confidence and profitability aren't the same thing. In this webinar, FieldRoutes' Rachel Kozlovich, Director of Product Management goes beyond the report's headline numbers — rising material costs, doubling technology investment, growing AI interest — and brings in data that didn't make the final cut, including how recurring revenue and collections patterns diverge by business size. Rather than a step-by-step playbook, this is a conversation about what the data suggests for the industry's direction: why the gap between larger and smaller operators keeps widening, where technology is quietly becoming a dividing line, and what "execution" actually looks like as a competitive advantage in 2026. It's a chance to hear how FieldRoutes is interpreting the market shift, and to think differently about where your business fits in it.