Use Reviews to Promote Your Field Service Business

Sep 19, 2021
2 min read
Use Reviews to Promote Your Field Service Business Image
Dots SVG Image

Why You Need Them And How To Take Action 

There are several ways to promote your business, but an easy and cost-effective way to do this is through customer reviews. First, understand why reviews are valuable to your business and then follow our tips to generate and manage them.

Why You Need Reviews 

  1. Reviews are important. How important? Very. Take a look at these statistics: 90% of shoppers read at least one online review before deciding to visit a business; 88% of consumers trust online reviews as much as personal recommendations; and 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business. 

  2. Reviews can lead to increased sales. Based on the statistics above, it makes sense that positive reviews influence potential customers and they will feel more inclined to request your services. Happy customers like to share their experiences. The more positive reviews you receive, the more people will be interested. 

  3. Reviews increase your brand awareness. Customers are your best advocates for growing your brand. Their recommendations are seen as more reliable by friends and family than advertising.

  4. Reviews improve your search engine results. Online reviews improve your search engine ranking. The more people that are talking about your services, the higher your business will appear when customers search for you on Google, Bing, or Yahoo.

Get And Manage Reviews 

  1. Make it convenient: According to Forbes, “ … a Google review can shape your business far more than a Google Ad.” You should actively encourage your customers to write reviews. This can be done by making it convenient for your customers to find you by making sure your business is registered to third party sites: According to Hubspot, “ … Yelp and Facebook were consumers’ most trusted source of customer reviews.” Ensure your business has profiles for both sites. Also, don’t forget about Twitter, Angi, LinkedIn, and Google.

  2. How to respond to reviews. Whether positive or negative, make sure you’re responding to your customers’ reviews. All responses should be made quickly (within 24-48 hours), be sincere, and if it was a negative review, offer to remedy the situation. 

  3. Work with a partner to help you maximize your reviews. Our team of experts can help you leverage multiple marketing channels to showcase your positive reviews.

Making sure you have a way for your customers to provide feedback shows that you’re engaged in your business. It creates transparency, helps you determine customer satisfaction, and creates opportunities as to how you can improve your business.

Contact the experts at FieldRoutes™ to schedule your demo.

Get FieldRoutes updates in your inbox

FieldRoutes needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Wanting more? Check out some of our other tips and tools!

Schedule A Free Demo
FAQ: Making The Transition To FieldRoutes As Your Software Provider

FAQ: Making The Transition To FieldRoutes As Your Software Provider

Knowing the technical steps of making a transition from one software provider to FieldRoutes is important. But you might have other questions.

Read more
The Secret To Keeping Customers Happy Throughout Busy Season

The Secret To Keeping Customers Happy Throughout Busy Season

Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.

Read more
Preparing Your Field Service Business For A Natural Disaster

Preparing Your Field Service Business For A Natural Disaster

Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.

Read more
Top 6 Automation Hacks To Get Your Time Back

Top 6 Automation Hacks To Get Your Time Back

Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.

Read more
3 Ways You Can Attract And Retain Millennial Customers

3 Ways You Can Attract And Retain Millennial Customers

Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.

Read more
How To Get Rid Of Late Payments Pests

How To Get Rid Of Late Payments Pests

If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.

Read more

FieldRoutes helps field service companies simplify, scale, and grow.

Schedule A Free Demo
Graphic Conversion Panel