Creating a loyal customer base can be challenging and requires consistency in providing information, quality services, and offering specials or discounts. To create positive brand awareness, you need to craft content that connects with your customers on multiple levels. It should be informative, data-driven, and have an emotional element to create a sense of loyalty. Use this Checklist to ensure your content connects with your customers.
Convey Your Experience And Perspective
Do you or your team members have special certifications that make you stand out from your competitors? High ratings with the Better Business Bureau (BBB), industry-related certifications, and proof of well-trained employees will make your customers feel confident that you’re right for the job.
Show That You’re An Authority On The Subject
Your content should go beyond just talking about your products and services. It should also provide well-researched information that educates your audience. This can be done with authentic content that’s unique to your site as well as links to other noteworthy, credible sources that help your customer base better understand your services.
Communicate Specials, Services, And Guarantees That Set You Apart
Do you offer free inspections? Are you willing to return and redo work if it doesn’t meet or exceed customer expectations? Ensure your customers know that you’re confident about what and how you practice.
Create An Emotional Response That Connects To Your Customers
This may mean highlighting the fact that you’re family-owned and operated, a veteran-owned business, or that you’ve been serving your community for decades. Take the opportunity to showcase your business in a way that is more than just a pest control company. For example, highlight a particular employee or reach out to wish your customers a happy holiday.
Frequently updated and well-written content ensures that your customers remember who you are and what you do. They’ll reward you by coming back for more. Lastly, your content helps you climb the ranks of Google, which, in the long run, will attract more customers to your business and brand.
When you’re managing a business, generating unique, fresh content regularly can seem overwhelming. Fortunately, the creative team of professionals at FieldRoutes has the experience and expertise to help you take your field service company to the next level. We can help you refresh your online presence, reach a wider audience, and increase your bottom line.