Creating a loyal customer base can be challenging and requires consistency in providing information, quality services, and offering specials or discounts. To create positive brand awareness, you need to craft content that connects with your customers on multiple levels. It should be informative, data-driven, and have an emotional element to create a sense of loyalty. Use this Checklist to ensure your content connects with your customers.
Do you or your team members have special certifications that make you stand out from your competitors? High ratings with the Better Business Bureau (BBB), industry-related certifications, and proof of well-trained employees will make your customers feel confident that you’re right for the job.
Your content should go beyond just talking about your products and services. It should also provide well-researched information that educates your audience. This can be done with authentic content that’s unique to your site as well as links to other noteworthy, credible sources that help your customer base better understand your services.
Do you offer free inspections? Are you willing to return and redo work if it doesn’t meet or exceed customer expectations? Ensure your customers know that you’re confident about what and how you practice.
This may mean highlighting the fact that you’re family-owned and operated, a veteran-owned business, or that you’ve been serving your community for decades. Take the opportunity to showcase your business in a way that is more than just a pest control company. For example, highlight a particular employee or reach out to wish your customers a happy holiday.
Frequently updated and well-written content ensures that your customers remember who you are and what you do. They’ll reward you by coming back for more. Lastly, your content helps you climb the ranks of Google, which, in the long run, will attract more customers to your business and brand.
When you’re managing a business, generating unique, fresh content regularly can seem overwhelming. Fortunately, the creative team of professionals at FieldRoutes has the experience and expertise to help you take your field service company to the next level. We can help you refresh your online presence, reach a wider audience, and increase your bottom line.
Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.
Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.
Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.
Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.
If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.