1.Make A Plan
Determine what is best for YOU. Limiting your services to alleviate physical touchpoints or creating a program to disinfect against viruses can both be great solutions depending on your company!
Everyone is going through the same thing and we all have the opportunity to learn it at the same pace. Combatting COVID-19 from a marketing standpoint in a neverbefore-seen circumstance, takes innovation and communication.
Go above and beyond to help your customers overcome the hurdles they are facing with your service. They too are going through this for the first time and the fear surrounding COVID-19 is very real. Be patient and empathetic.
Tell your customers about the transitions you are facing. Let them know what to expect that may be outside what they would consider “normal” business practices. Be willing to have a plan in place to update interested customers as new information comes out.
Be flexible on how you do business out in the field and in the house. Being able to make changes to your processes will allow you to adapt and overcome quickly. As more objective knowledge becomes accessible, learn it and use it. Adapting quickly will see your business through to the other side!
6.Seize The Day
Take advantage of this time to better understand what marketing channels are generating your highest return. Also, the average cost per click for PPC campaigns may see downward pressure as marketing budgets get pulled back. Now might be a good time to take advantage of these lower advertising costs.
We’re in this together. Let the FieldRoutes™ Marketing Suite chart your course; we’ll get you where you want to be.
Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.
Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.
Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.
Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.
If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.