Branding is one of those things that doesn’t add to your bottom line in obvious ways but is a bit of an unsung hero when it comes to the success of your business. It can affect your promotions, public perception, attractiveness to potential customers and employees, and perhaps most important of all, your reputation, among other things. Changing it up can be a challenge, but it might be necessary from time to time, especially if you’re dealing with any of the items listed here:
Mergers and acquisitions are commonplace today. If your business recently joined forces with another company, acquired a new organization, or was recently purchased, a re-brand is inevitable. Doing so can help cement the new relationship, communicate the change to your customers, and start the new venture on fresh, solid footing.
Adding a new service can be just the ticket when looking to grow and incorporate supplementary revenue streams. But if it dramatically changes the focus of your business, you may want to consider a rebrand. A lawn care company that adds mosquito control or other pest control services, for example, may want to update things to reflect the new solutions.
A company’s mission and values are more than just some fancy words to hang on your wall. They provide clear direction and steer decision making for the entire operation. If you’ve recently updated your organization’s mission and/or values, it may be time to consider revising your brand as well to make sure everything is aligned.
Communities change over time. One day, you may have a large population of retirees, and the next you may see an influx of younger people for example. Keeping up with these changing demographics is key to your continued success. If there’s a dramatic shift in the communities you serve, it may be time to update your brand to stay relevant.
It’s easy for customers who may be unaware of the ins and outs of your industry to think that all service providers are alike. At the basic level, one company does more or less the same thing as another. Setting yourself apart and creating a unique look and personality can help you stand out and distinguish yourself.
There’s nothing wrong with changing things up from time to time. Perhaps your logo is decades old or maybe you’re just not a fan of the colors or name anymore. Maybe you just inherited the business from a family member and you’re looking to freshen things up a bit. Bottom line, it’s your business and you make the calls. If you want to rebrand, go for it.
A rebrand doesn’t necessarily mean changing your name or starting from scratch. It could be as simple as updating a logo or your look. If you need a hand refreshing your brand, give us a call. We’ll be happy to help.
Exemplary customer service is king in the field service industry. It can be easy to let things slip when things get busy, but don’t forget that customer retention is good business. Customer acquisition can cost up to five times more than customer retention, so it’s worth investing in strategies that will prevent your customers from melting away when things heat up. So when the weather gets warmer and the calls flood in, ensure you and your team have the tools to make hay this summer.
Expect the unexpected. In this Checklist, we’ll go over a few actions you can take to help maintain operations during emergency situations.
Growing your business shouldn’t be this hard. Do a great job, sign up more customers, then kick back and watch the money roll in.
Finding software that meets your operational and marketing needs can be tricky. That’s where FieldRoutes comes in. Our fully integrated Marketing and Operations Suites give you the tools you need to appeal to millennials and grow your business.
If you need help improving your collections process with cutting-edge technology, contact FieldRoutes. Our experts can help you identify the solutions you need to protect your bottom line.