PestRoutes, Lobster Marketing Group Partner to Bring Integrated Marketing Services to PestRoutes Platform

Business GrowthOctober 18, 2018

PestRoutesSM, a leading provider of business management software for pest control companies, announces a strategic partnership with Lobster Marketing Group, an Ellsworth, Maine-based marketing agency focused exclusively on providing marketing software and services to pest control companies, to incorporate marketing and lead generation solutions into the existing PestRoutes platform.

“Finding ways to add software solutions that create long-term value for our customers and their families is our number one priority,” says Jared Green, the founder of PestRoutes. “The partnership with the Lobster Marketing Group delivers on that promise. The addition of integrated marketing services gives our customers the tools they need to grow, retain, and remain profitable so they can spend more time with their families.”

With the partnership, pest control companies using PestRoutes business software and mobile applications will have access to unprecedented levels of integration between their websites and business management software, enabling their customers to buy pest control online, offer online customer portals and proactively manage and promote customer reviews. Additionally, Lobster Marketing will help PestRoutes customers efficiently manage and measure all lead generation and marketing activities, including digital design, content development and search engine marketing.

“For years, we’ve recognized the important role digital marketing plays in driving growth for pest control companies. The biggest challenge for these companies was the ability to effectively manage and measure those services with one platform,” says Ross Mawhinney, chief executive officer of Lobster Marketing Group. “We are delighted to partner with PestRoutes. The integration of our two solutions provides pest control companies with a singular solution to deliver their unique brand message and convert leads. Supporting their success is our number one focus.”

Currently, Lobster is building websites that are integrated with the PestRoutes platform, and already have some clients in beta testing. You can learn more about this new product offering here.

PestRoutes and Lobster will both be on hand to demonstrate the integration during PestWorld 2018, October 23-26, 2018 (Booth #1907, 2101, 2201) at the Walt Disney World Swan and Dolphin Resort in Orlando, FL.

About PestRoutes

PestRoutes software and mobile applications power the business of pest control. Over 1,000+ pest control companies trust PestRoutes to automate all aspects of their business operations from the office to the field. Our business management software and marketing services provide the real-time visibility and data-driven metrics pest control companies need to grow quickly, scale smartly, and serve customers relentlessly. Launched in 2008 and headquartered in McKinney, TX, PestRoutes is dedicated to delivering software solutions that create long-term value for pest control business owners and their families. 25-30% annual growth rates for our customers. One Platform. Multiple Applications. Tremendous Value.

About Lobster Marketing Group 

Committed to helping pest control companies market and grow since 2008, Lobster Marketing Group delivers creative lead generation and digital marketing solutions. We turn prospects into customers with programs that convey the right message, convert the right traffic and consistently deliver your unique value proposition. Our retention and reputation management solutions improve competitive position and maximize revenue. Headquartered in Ellsworth, Maine, we’re one part creative and one part analytical, hyper-focused on results. Maine-Made. Marketing-Driven. Performance-Measured. 

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