Evolve Pest Control Case Study

Evolve Pest Control uses the FieldRoutes™ Compass marketing portal to gain more leads and improve its ROI.

Casestudy PDF

Evolve Pest Control uses the FieldRoutes™ Compass marketing portal to gain more leads and improve its ROI.

About the Company

Having been in business since 2010, Evolve Pest Control has two offices and provides residential and commercial services in Texas, Nevada, and Utah. Its mission is to provide customers with high-quality service that is accurate, consistent, and covers a wide variety of pests. With 23 technicians, nine office employees, and 10 to 30 sales representatives that rotate throughout the season, their motto is, “Providing peace of mind through consistency and excellence!”

The Challenge

Evolve Pest Control was looking to replace its current marketing services company due to the lack of communication with its marketing partner and the low results they had seen from their search engine optimization (SEO). Having used the FieldRoutes operations suite for almost three years, the managers decided to look at the sales and marketing suite as an alternative solution. However, before they made the switch, they wanted to understand the cost and ensure they would see a return on their investment (ROI).

The Solution

Since adding the FieldRoutes sales and marketing suite in November 2019, Evolve Pest Control has a better website and has seen an increase in leads. Evolve Pest Control also takes also take advantage of the FieldRoutes™ Compass marketing portal, which integrates multiple systems to track its ROI and analytics more efficiently. Additionally, it has seen an increase in online purchases since using Local SEO with Buy Services Online.

The Impact

One of the most significant values that Evolve Pest Control has noticed since partnering with Lobster Marketing is the integration with the FieldRoutes operations suite. This has given it more visibility to track ROI and make knowledgeable decisions around its marketing strategies and has provided its prospects and customers the ability to purchase its services online.

Key Metric Highlights:

  • Total APR Added $22,806 April - June 2020
  • Return on Marketing Spend 8.8x April - June 2020

“We have used FieldRoutes since 2020, and they have done a great job. They designed our website well and were thorough and patient with us through the designing process. Since we have been up and running with them, we have seen an improvement in lead flow. It’s only been less than a year, so we will see how it goes over time, but we are confident and hopeful that the lead flow will continue increasing. We really like the Buy Services Online feature and how everything is seamlessly integrated with our pest control software that we use. The customer service has been great when we have needed things changed, and they have also been very helpful with monthly calls to review our account and give us advice.”

-Shad Teerlink, Owner

FieldRoutes Clients Grow Faster

Our fastest-growing customers on the 2021 PCT Top 100 have seen a 74% year-over-year average revenue growth rate.

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